B Business, M Business Administration (Distinction), PhD

Contact details for Professor Scott Weaven

Professor Scott Weaven's Griffith Experts profile


Dr. Scott Weaven is a Professor and Head of the Department of Marketing in the Griffith Business School. He has a PhD on asymmetric marketing exchange relationships and firm performance, and has active research interests in relationship marketing, ‘big data’, and behavioural aspects of consumers and sellers in offline and online contexts.  His research has been published in various national and international journals including the Journal of the Academy of Marketing Science, Journal of Retailing, European Journal of Marketing, Journal of Small Business Management, Journal of International Marketing and International Small Business Journal. Professor Weaven’s recent research has focused on examining digital, relational and hybridized methods of international market entry,
e-commerce and encroachment issues in franchise systems, hybrid sales structures, online relationship marketing and consumer sentiment analysis and market segmentation in a variety of business contexts.

Given his strong international research profile, Professor Weaven serves as an assessor for the Netherlands Organisation for Scientific Research (NOW) for joint European research projects in the social sciences and the Australian Research Council.  His research has been highlighted numerous times in the media (ABC Lateline, Australian Fin. Review, BRW) and he has been invited to give keynote addresses for a variety of international stakeholder groups (World Bank, Taiwan Chain Stores and Franchise Association, Franchise Council of Australia).  Professor Weaven currently serves on the Editorial Review Board of several journals including the Journal of the Academy of Marketing Science and has ongoing guest editorial roles (e.g. Journal of Services Marketing, Marketing Intelligence and Planning, Journal of Retailing and Consumer Services, Strategic Marketing Journal).  In recognition of his research achievements, Professor Weaven received the Griffith Business School Pro Vice Chancellor’s Award for Research excellence in 2009 and 2012 and has been a finalist in the American Marketing Association Charles C. Slayter Memorial Award (2017) and S. Tamer Cavusgil Award (2019).

Professor Weaven has had success in attracting more than $1.9 million in external funding including three Australian Research Council grants (with a range of government agencies including the Australian Competition and Consumer Commission, Department of Industry, Franchise Council of Australia), and consultancy projects investigating online education and due diligence, conflict and survival in small business (with Department of Industry, CPA Australia, Franchise Association of Australia and New Zealand and Queensland Government Office for Small Business).  He is currently a chief investigator on an ARC Discovery project investigating e-learning methods of promoting financial and commercial literacy in Indigenous Australian populations. In addition, he has been a co-author of the Franchising Australia national surveys from 2002-2017 (with partner organizations Commonwealth Bank, Franchise Council of Australia, and Austrade), and Franchise New Zealand surveys (2010-2019) and is regularly consulted by government on policy issues (e.g.  Parliamentary Joint Committee on Corporations and Financial Services Inquiry into the Franchise Code of Conduct 2010).  He also serves as the Director of the Australian arm of the global Sales and Marketing Strategy Institute.

Research expertise

  • Online and offline relationship marketing
  • Customer engagement
  • Omnichannel retailing
  • Big data and consumer sentiment analysis
  • Marketing strategy
  • Small business performance

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