SENIOR LECTURER

Dip Business, B Business, M Commerce, PhD

Contact details for Dr Park Thaichon

Dr Park Thaichon's Griffith Experts profile

Biography

Dr Park Thaichon's current teaching areas are Advertising and creative strategies, Personal selling and sales marketing, Consumer behaviour and Fundamentals of marketing.

Research expertise

  • Dark marketing
  • Social marketing
  • Relationship marketing
  • Integrated marketing communications
  • Consumer behaviour
  • Retailing
  • Neuromarketing

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