High-Calibre Membership

The Branding and Consumer Research Network is all inclusive of higher-degree research students, early career researchers and well-known academics. Let us introduce ourselves:

Network members

Debra Grace

Professor Dera Grace

Professor Debra Grace is a Professor of Marketing in the Department of Marketing and Lead Member of the Branding Network at Griffith University.  Her research interests lie in various arrears such as, branding, consumer behaviour, marketing metrics, internal marketing and franchising.  She is highly-published in the area of branding and her work appears in top international journals such as Journal of Retailing, Europe Journal of Marketing, Journal of Brand Management, Journal of Service Research, Journal of Services Marketing, Journal of Brand Management and many more.

Dr Canssandra France

Cassandra France is a lecturer at The University of Queensland and researches in branding, with a particular emphasis on customer-brand relationships. She teaches a variety of marketing subjects and pursues scholarly advancement of student engagement, with a focus value creation. Her current research interests are in personal branding and in exploring active customer contributions to the brand. In particular, Cassandra is interested in motivation of active customer behaviour and the influences of the behaviour on the customer-brand relationship.

Dr Amelia Green

Amelia’s research engages with the processes of and intersections between place, brands, art, everyday life, society and culture. In the place branding field, her research explores the socio-cultural dimensions of place brands, focusing on the roles of art and other forms of symbolic communication within bottom-up place branding processes. Amelia is currently investigating the multi-faceted value of silo art to rural and regional Australia. She believes that interdisciplinary research can facilitate social change and more inclusive, genuinely connected and sustainable futures.

Dr Joan Carlini

Joan Carlini is a lecturer within the Department of Marketing in the Griffith Business School, Griffith University. She specialises in consumer brand engagement and corporate social responsibility. She has significant industry experience having worked extensively in marketing and international communication, and has published several book chapters, white papers and in the Journal of Marketing Management, and, Event Management.

Associate Professor Krzysztof Kubacki

Krzysztof Kubacki is Associate Professor in Marketing at Griffith Business School. Krzysztof’s research focuses on identification, trial, evaluation, and critique of behaviour change programs. Recently he spent 5 years (2013-2018) working as VicHealth’s Social Marketing Research Practice Fellow. The findings and frameworks emanating from his VicHealth Fellowship have directly informed state and nationwide behaviour change programs. His research has been published in over 100 books, book chapters, journal articles, and industry and government reports.

Associate Professor (Adjunct) Karl Treacher

Karl Treacher (MAICD) is an Adjunct Associate Professor of Marketing at Griffith University and the CEO of The Brand Institute of Australia. He has 20 years experience working with tier-one brands, boards and business leaders and is recognised as an expert in organisational reputation, brand, culture and experience alignment.

Dr. Jiraporn Surachartkumtonkun

Jiraporn Surachartkumtonkun, PhD, is a lecturer in the Griffith Business School, Griffith University. She earned her PhD in Marketing from The University of New South Wales. Her research interests include customer brand experiences, service failure and recovery, customer emotion, and cross-cultural marketing. She has published in leading international journals including the Journal of Retailing and Journal of Service Research and presented papers at the Australian and New Zealand Marketing Academy Conferences and the AMA Winter Marketing Educators’ Conference. Jiraporn also had several years of work experience in marketing research organisations prior joining academia.

Dr. Mitchell Ross

Dr Mitchell Ross is a Senior Lecturer in Marketing at Griffith University where he teaches students how to measure the effectiveness of marketing strategy and tactics. His research interests include branding metrics, marketing strategy and the impact of market and learning orientations on business performance.  He is published in journals such as the Journal of Marketing Management, Marketing Intelligence and Planning and European Journal of Marketing.

Dr. Wei Shao

Wei Shao is a Senior lecturer in Marketing at Griffith University, Gold Coast, Australia. Her research interests include branding, consumer decision making, social media marketing, and relationship marketing. She is published in well-respected journals such as Journal of Retailing and Consumer Services and European Journal of Marketing.

Sarah Kuhne (PhD Candidate)

Sarah has a keen interest in understanding consumer online behaviour, particularly in social media. Her market research background has seen her implement quantitative research projects for a variety of national clients. Her latest research focuses on understanding how brands emerge on social media.

Ting Jin (PhD Candidate)

Ting Jin is a PhD candidate in the Department of Marketing at Griffith University. Her principal research interests lie in the broader fields of Consumer/Brand Behaviour, Luxury Marketing and Chinese Brands. Other areas of interest also include qualitative research methods, quantitative research methods, and experiential marketing. In particular, her PhD thesis explores the factors that influence Chinese consumers purchasing decision towards Chinese domestic luxury brands and examines the role of social identity in Chinese consumers’ domestic luxury brands decision-making processes.

Hannah Nofz

Hannah Nofz is currently undertaking her honours research under the supervision of Professor Debra Grace and Dr Amelia Green. Hannah’s passion resides in the area of consumer sophistication; specifically investigating the definitional boundaries of this term, the characteristics of sophisticated consumers and their behaviours in the context of decision-making.