At the forefront of branding research and education.
The Branding and Consumer Research Network is a group of international branding/consumer research experts who aim to be at the forefront of research and education within this domain. The importance of partnerships with industry, government, and various academic disciplines are paramount for the ongoing success and sustainability of this network.
More specifically, this research network seeks to:
- Cultivate international expertise in branding and consumer research
- Build and maintain a strong branding and consumer research culture for higher-degree research students, early career researchers and established academics
- Attract international academic and industry research partnerships
Our key research areas include:
- Alternative Perspectives on Brands as Social Objects
- Contemporary Issues in Personal Branding
- Contemporary Issues in Branding Strategy
- Critical Incidents and Brand Reputation
- Luxury Branding
- Brand Metrics
- Place Branding
- Consumer Emotions and Experiences
- Consumer Online Behaviour
- Consumer Tourism Behaviour
- Decision-Making of Ageing Consumers
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