Together we are shaping the future of business
The Department of Marketing offers internationally recognised degrees in marketing with a focus on market analysis, data analytics, creative-thinking and buyer’s behaviour.
Our high-impact research, innovative approach and strong partnerships with industry will ensure you graduate with a highly relevant degree that is valued by employers. This enables you to contribute effectively in your chosen field and meet challenges facing both the domestic and the global business environment.
Griffith Business School is an accredited member of AACSB International — The Association to Advance Collegiate Schools of Business.
AACSB Accreditation is known, worldwide, as the longest standing, most recognised form of professional accreditation an institution and its business programs can earn.
Globally responsible leaders
The School is an active partner in the Globally Responsible Leadership Initiative, a signatory to the UN Principles for Responsible Management Education and the UN Global Compact. This engagement demonstrates the School's strong commitment to sustainable enterprise development and corporate responsibility.
We are committed to building a strong and dynamic research profile. To date, we have achieved significant research outcomes in both applied research, addressing real-world issues affecting domestic and international business, and academic research, furthering understanding and theoretical debate in important issues within the marketing and management fields.
We are delighted to receive ideas, input and research proposals from business and industry groups. We value these opportunities highly as it enables our staff to maintain a close association with the issues currently affecting business, and provides our students with valuable real-world research experience. Numerous research projects have been undertaken by both staff and students of the Department in recent years at the request of industry, with great success.
Industry partners and professionals play an important part in developing our programs, research and ensuring Griffith graduates meet the demands of employers, today and in the future. When we enter into a partnership we strive for a mutually beneficial and professional partnership.
Griffith Business School and the Department offers many opportunities for students to get involved with our community, build professional and social networks, and enhance their business skills. We also offer a wide range of scholarships, prizes and awards to assist with the costs of study and living expenses.
Relationship Marketing for Impact
Relationship Marketing for Impact is a research cluster working alongside the Center for Sales and Marketing Strategy, University of Washington.
The cluster focuses on issues and opportunities relating to relationship marketing for business.
Branding and Consumer Research Network
The Branding and Consumer Research Network is a group of international branding/consumer research experts who are working together towards being at the forefront of research and education within this domain.
The group are exploring key research areas such as; luxury branding, brand metrics and consumer online behaviour.
Social Marketing @ Griffith
Australian and other international communities are facing economic, environmental and social consequences of behaviours such as binge drinking, inactivity, human trafficking, smoking, excessive eating, and the inefficient use of energy and other resources.
Social Marketing @ Griffith has a broad range of research projects underway that involve the application of commercial marketing to effect positive social change.
SPORTING CHANCE THAT LED TO A ROLE WITH GOLD COAST TITANS
Teah Westerman comfortably stepped into the role of commercial coordinator at Gold Coast Titans as a familiar face in the office.
Less than a year earlier, the Griffith University graduate was an intern with the NRL club’s marketing team learning the ropes and getting a taste of the dynamics of the business.
“It was a really nice environment to be stepping back into because I already developed some great relationships with people through my internships,” says Teah.
Graduating with degrees in Public Relations Communications and in Business, majoring in Marketing, Teah is among a cohort of graduates forging new careers stemming from Griffith University’s sponsorship of Gold Coast Titans.
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