Be the creative mind behind business success
The Department of Marketing is renowned for its innovative nature, and is continuously evolving to provide the highest calibre of marketing programs.
ABOUT THE DEPARTMENT
Marketing provides an interesting, intellectually challenging and exciting career to graduates in the business world. It's about analysing markets, competitors, customers and your own organisation to understand why they behave the way they do under differing and constantly changing market conditions; and what action is necessary in those markets to achieve success.
We are committed to building a strong and dynamic research profile. To date, we have achieved significant research outcomes in both applied research (addressing real-world issues affecting domestic and international business), and academic research (furthering understanding and theoretical debate in important issues within the marketing and management fields).
We are committed to building a strong and dynamic research profile. To date, we have achieved significant research outcomes in both applied research, addressing real-world issues affecting domestic and international business, and academic research, furthering understanding and theoretical debate in important issues within the marketing and management fields.
We are delighted to receive ideas, input and research proposals from business and industry groups. We value these opportunities highly as it enables our staff to maintain a close association with the issues currently affecting business, and provides our students with valuable real-world research experience. Numerous research projects have been undertaken by both staff and students of the Department in recent years at the request of industry, with great success.
Social Marketing @ Griffith
Australian and other international communities are facing economic, environmental and social consequences of behaviours such as binge drinking, inactivity, human trafficking, smoking, excessive eating, and the inefficient use of energy and other resources.
Social Marketing @ Griffith has a broad range of research projects underway that involve the application of commercial marketing to effect positive social change.
ENTREPRENEURSHIP SEMINAR SERIES
Griffith Business School is proudly hosting the 2018 Entrepreneurship Seminar Series.
Held across three Griffith University campuses, the seminars are free of charge and everyone is welcome. As each seminar covers a specific independent topic it is not essential to attend the entire series, so feel free to attend any topic of your choosing as the year progresses.
MARKETING STUDENT’S SHOUT OUT FROM FOREIGN AFFAIRS MINISTER
It’s not everyday you receive a glowing job reference from Australia’s Foreign Affairs minister.
Courtney Organ certainly wasn’t expecting it. She received a call from the New Colombo Plan alumni group while she was in the library studying for her final year at Griffith Business School.
“Her internship was two months in a town in southern Japan where she worked for their tourism organisation, she designed their website, she worked on their marketing campaign and she said she learnt more about Japanese thinking, culture, lifestyle, way of life than she could have ever dreamed,” Ms Bishop told the audience.
Our remarkable alumni
Sarah Schoeller and Marissa Bowden's big business brainwave came to them during the GFC. After a strong start to her career with positions within the BreakFree, Mantra, Peppers and Schoolies.com brands in the tourism sector, Sarah’s progression stalled with a redundancy. Wanting to make the most of her downtime, Sarah joined with Co-Founder Marissa to develop a business plan for The Village Markets between jobs. Their creative idea blossomed and is now a Gold Coast institution, helping to foster the careers of other designers and artists. Sarah says a number of their early stallholders have launched at the markets and become a huge success.
Griffith earns top-three ranking among Australian online MBAs
21 Mar 2019
The University has climbed CEO Magazine’s global rankings to be named equal third in the country.
Griffith academic releases ‘one-stop shop’ handbook on...
19 Mar 2019
Professor Paula Brough reminds students to ‘love the process, and the results will...
Griffith Business School’s student opportunities proving a win-win
14 Mar 2019
Erin Copeland did thorough research when selecting her university and Griffith came out on top by...
Academics seeking input from Gold Coast businesses for Commonwealth Games...
14 Mar 2019
The survey seeks to reconcile the Games’ lofty expectations with the reality of its impact...