Be the creative mind behind business success
The Department of Marketing is renowned for its innovative nature, and is continuously evolving to provide the highest calibre of marketing programs.
ABOUT THE DEPARTMENT
Marketing provides an interesting, intellectually challenging and exciting career to graduates in the business world. It's about analysing markets, competitors, customers and your own organisation to understand why they behave the way they do under differing and constantly changing market conditions; and what action is necessary in those markets to achieve success.
We are committed to building a strong and dynamic research profile. To date, we have achieved significant research outcomes in both applied research (addressing real-world issues affecting domestic and international business), and academic research (furthering understanding and theoretical debate in important issues within the marketing and management fields).
Relationship Marketing for Impact
Relationship Marketing for Impact is a research cluster working alongside the Center for Sales and Marketing Strategy, University of Washington.
The cluster focuses on issues and opportunities relating to relationship marketing for business.
Branding and Consumer Research Network
The Branding and Consumer Research Network is a group of international branding/consumer research experts who are working together towards being at the forefront of research and education within this domain.
The group are exploring key research areas such as; luxury branding, brand metrics and consumer online behaviour.
Social Marketing @ Griffith
Australian and other international communities are facing economic, environmental and social consequences of behaviours such as binge drinking, inactivity, human trafficking, smoking, excessive eating, and the inefficient use of energy and other resources.
Social Marketing @ Griffith has a broad range of research projects underway that involve the application of commercial marketing to effect positive social change.
Griffith Business School offers many opportunities for students to get involved with our community, build professional and social networks, and enhance their business skills. We also offer a wide range of scholarships, prizes and awards to assist with the costs of course fees, textbooks, accommodation and living expenses.
SPORTING CHANCE THAT LED TO A ROLE WITH GOLD COAST TITANS
Teah Westerman comfortably stepped into the role of commercial coordinator at Gold Coast Titans as a familiar face in the office.
Less than a year earlier, the Griffith University graduate was an intern with the NRL club’s marketing team learning the ropes and getting a taste of the dynamics of the business.
“It was a really nice environment to be stepping back into because I already developed some great relationships with people through my internships,” says Teah.
Graduating with degrees in Public Relations Communications and in Business, majoring in Marketing, Teah is among a cohort of graduates forging new careers stemming from Griffith University’s sponsorship of Gold Coast Titans.
Our remarkable alumni
Sarah Schoeller and Marissa Bowden's big business brainwave came to them during the GFC. After a strong start to her career with positions within the BreakFree, Mantra, Peppers and Schoolies.com brands in the tourism sector, Sarah’s progression stalled with a redundancy. Wanting to make the most of her downtime, Sarah joined with Co-Founder Marissa to develop a business plan for The Village Markets between jobs. Their creative idea blossomed and is now a Gold Coast institution, helping to foster the careers of other designers and artists. Sarah says a number of their early stallholders have launched at the markets and become a huge success.
Kazakhstan national scores dream job after Griffith Master
21 Oct 2019
Studying at Griffith University as an international student gave Kazakhstan national Zhamila...
Sporting chance that led to a role with Gold Coast Titans
18 Oct 2019
Teah Westerman comfortably stepped into the role of commercial coordinator at Gold Coast Titans as...
The state of our neighbourhood; challenges and opportunities
14 Oct 2019
How well do you know your neighbours? That’s one of the questions posed by the Griffith Asia...
Charity donor ‘champions’ focus of new trials
27 Sep 2019
Charity donation areas could be in for a major overhaul as part of a three-year field trial aimed...