Be the creative mind behind business success
The Department of Marketing is renowned for its innovative nature, and is continuously evolving to provide the highest calibre of marketing programs.
ABOUT THE DEPARTMENT
Marketing provides an interesting, intellectually challenging and exciting career to graduates in the business world. It's about analysing markets, competitors, customers and your own organisation to understand why they behave the way they do under differing and constantly changing market conditions; and what action is necessary in those markets to achieve success.
We are committed to building a strong and dynamic research profile. To date, we have achieved significant research outcomes in both applied research (addressing real-world issues affecting domestic and international business), and academic research (furthering understanding and theoretical debate in important issues within the marketing and management fields).
We are committed to building a strong and dynamic research profile. To date, we have achieved significant research outcomes in both applied research, addressing real-world issues affecting domestic and international business, and academic research, furthering understanding and theoretical debate in important issues within the marketing and management fields.
We are delighted to receive ideas, input and research proposals from business and industry groups. We value these opportunities highly as it enables our staff to maintain a close association with the issues currently affecting business, and provides our students with valuable real-world research experience. Numerous research projects have been undertaken by both staff and students of the Department in recent years at the request of industry, with great success.
Social Marketing @ Griffith
Australian and other international communities are facing economic, environmental and social consequences of behaviours such as binge drinking, inactivity, human trafficking, smoking, excessive eating, and the inefficient use of energy and other resources.
Social Marketing @ Griffith has a broad range of research projects underway that involve the application of commercial marketing to effect positive social change.
ENTREPRENEURSHIP SEMINAR SERIES
Griffith Business School is proudly hosting the 2018 Entrepreneurship Seminar Series.
Held across three Griffith University campuses, the seminars are free of charge and everyone is welcome. As each seminar covers a specific independent topic it is not essential to attend the entire series, so feel free to attend any topic of your choosing as the year progresses.
MARKETING STUDENT’S SHOUT OUT FROM FOREIGN AFFAIRS MINISTER
It’s not everyday you receive a glowing job reference from Australia’s Foreign Affairs minister.
Courtney Organ certainly wasn’t expecting it. She received a call from the New Colombo Plan alumni group while she was in the library studying for her final year at Griffith Business School.
“Her internship was two months in a town in southern Japan where she worked for their tourism organisation, she designed their website, she worked on their marketing campaign and she said she learnt more about Japanese thinking, culture, lifestyle, way of life than she could have ever dreamed,” Ms Bishop told the audience.
Our expert staff
Game on for innovative Gold Coast businesses
It’s not going to be ‘business as usual’ during the Gold Coast 2018 Commonwealth Games. But business owners who take control of the more unusual opportunities will be best placed to benefit from the event.
Research by Dr Joan Carlini from our Department of Marketing, looks at how the mega event will impact local private enterprise.
Cutting-edge alcohol education program success
Dr Timo Dietrich is driven by the versatility and effectiveness of digital technology, he works with a diverse range of industry partners to foster change for the better.
Timo is currently working on a project, Blurred Minds, a cutting-edge alcohol education program that features five lessons and uses a suite of gamification resources to engage and deliver important messages to Australian high-school students. In this project, he has developed world’s first Virtual Reality house party simulation experience which immerses students into a live-action adventure.
Waste Not Want Not
Professor Sharyn Rundle-Thiele is Director, Social Marketing @ Griffith and Editor-in-Chief, Journal of Social Marketing.
Sharyn's latest project, Waste Not Want Not aimed to help residents save time and money and showed them how they could use the food already in their fridge to cook delicious and healthy meals. Teaming up with Redland City Council, the Waste Not Want Not campaign rolled out in Stocklands Shopping Centre in Cleveland as a two-week pilot project. Dominique Rizzo cooked delicious and healthy meals each day. Passers received free tastings, chopping boards, shopping list notepads and shopping bags.
Our remarkable alumni
Sarah Schoeller and Marissa Bowden's big business brainwave came to them during the GFC. After a strong start to her career with positions within the BreakFree, Mantra, Peppers and Schoolies.com brands in the tourism sector, Sarah’s progression stalled with a redundancy. Wanting to make the most of her downtime, Sarah joined with Co-Founder Marissa to develop a business plan for The Village Markets between jobs. Their creative idea blossomed and is now a Gold Coast institution, helping to foster the careers of other designers and artists. Sarah says a number of their early stallholders have launched at the markets and become a huge success.
May 18, 2018
Kate earns her Masters the smart way
Despite not having higher education qualifications, a 30-year career across a wide range of business endeavours reaped dividends for Kate Crouch. And she wants other mature age students to know that it is possible to gain entry to a Griffith University postgraduate degree without undergraduate quali...
April 03, 2018
Griffith University partners with Johnson & Johnson for program supporting women in STEMM
The University is the first in Australia to sign up as a partner.
Alumnus Barry changing future on medical devices
A passion for Australian innovation and manufacturing has seen Griffith University alumnus Barry Thomas lead positive change in the medical device industry, especially in the Asia-Pacific
August 25, 2017
Asia Business Challenge Students Network To Success
Hong Kong competition exposes students to networking opportunities with top alumni and businesses.