Be the creative mind behind business success
The Department of Marketing is renowned for its innovative nature, and is continuously evolving to provide the highest calibre of marketing programs.
ABOUT THE DEPARTMENT
Marketing provides an interesting, intellectually challenging and exciting career to graduates in the business world. It's about analysing markets, competitors, customers and your own organisation to understand why they behave the way they do under differing and constantly changing market conditions; and what action is necessary in those markets to achieve success.
We are committed to building a strong and dynamic research profile. To date, we have achieved significant research outcomes in both applied research (addressing real-world issues affecting domestic and international business), and academic research (furthering understanding and theoretical debate in important issues within the marketing and management fields).
We are committed to building a strong and dynamic research profile. To date, we have achieved significant research outcomes in both applied research, addressing real-world issues affecting domestic and international business, and academic research, furthering understanding and theoretical debate in important issues within the marketing and management fields.
We are delighted to receive ideas, input and research proposals from business and industry groups. We value these opportunities highly as it enables our staff to maintain a close association with the issues currently affecting business, and provides our students with valuable real-world research experience. Numerous research projects have been undertaken by both staff and students of the Department in recent years at the request of industry, with great success.
One Year On: A Business Impact Analysis of Gold Coast Commonwealth Games 2018
A new report for SME’s facing mega-sporting events has been released - ‘One Year On: A Business Impact Analysis of Gold Coast Commonwealth Games 2018’. By Dr Joan Carlini and Professor Andrew O’Neil from Griffith Business School. “At the end of the day accessing rigorous and independent research, including from universities and independent think tanks is crucial for businesses to enable the strategic planning ahead of major events. And business themselves need to be proactive in doing that,” said Professor O’Neil. “It’s really important that although we are talking about the data that we collected, there is a lot of good stories out there as well that we should acknowledge. An example includes the Broadbeach Bowls Club, they have recently acquired an international sporting event for the next five years and that was a consequence of the Commonwealth Games,” said Dr Carlini.
Griffith Business School offers many opportunities for students to get involved with our community, build professional and social networks, and enhance their business skills. We also offer a wide range of scholarships, prizes and awards to assist with the costs of course fees, textbooks, accommodation and living expenses.
MARKETING STUDENT’S SHOUT OUT FROM FOREIGN AFFAIRS MINISTER
It’s not everyday you receive a glowing job reference from Australia’s Foreign Affairs minister.
Courtney Organ certainly wasn’t expecting it. She received a call from the New Colombo Plan alumni group while she was in the library studying for her final year at Griffith Business School.
“Her internship was two months in a town in southern Japan where she worked for their tourism organisation, she designed their website, she worked on their marketing campaign and she said she learnt more about Japanese thinking, culture, lifestyle, way of life than she could have ever dreamed,” Ms Bishop told the audience.
Our remarkable alumni
Sarah Schoeller and Marissa Bowden's big business brainwave came to them during the GFC. After a strong start to her career with positions within the BreakFree, Mantra, Peppers and Schoolies.com brands in the tourism sector, Sarah’s progression stalled with a redundancy. Wanting to make the most of her downtime, Sarah joined with Co-Founder Marissa to develop a business plan for The Village Markets between jobs. Their creative idea blossomed and is now a Gold Coast institution, helping to foster the careers of other designers and artists. Sarah says a number of their early stallholders have launched at the markets and become a huge success.
Almost half of Gold Coast residents want Southport Spit protected
10 Jul 2019
A Griffith survey has found strong pro-conservation sentiment towards the cherished open space.
Internship lands Bachelor of Business student a job before graduation
05 Jul 2019
Keely Houghton’s internship with YCL Jewels has given her a portfolio of experiences and skills to...
Griffith Business School Graduates Shine in 2019 Outstanding Alumni Awards
04 Jul 2019
The winners of Griffith Business School’s 2019 Outstanding Alumni have been announced, with the...
SAB Scholarship Will Help Student Achieve Postgraduate Dream
24 Jun 2019
Robyn Lock, winner of the Griffith Business School Strategic Advisory Board Scholarship, says her...