Skilled in analytics, research design, qualitative and quantitative research in entrepreneurship, lecturing, and public speaking, Julienne is an experienced academic with a demonstrated history of working both as an entrepreneur and in the higher education industry. Her work showcases crossovers with social entrepreneurship and social marketing.
Social marketing is critical for motivating behavioural change. Julienne applies this view in entrepreneurial settings and conducts research in decision making in social entrepreneurial start-ups. She is passionate about creating impact and engaged scholarship within various social communities.
Julienne is developing research projects in UK, PNG, and AU to understand how their start-up structures and resource requirements for women entrepreneurs in co-working spaces may differ, and how different types of support may shape change within their communities.
- Decision making in entrepreneurial start-ups
- Social entrepreneurship
- Women entrepreneurs in co-working spaces