B Business (Hons 1), PhD
Lecturer, Griffith Business School
Dr Joy Parkinson is a Lecturer for Social Marketing @ Griffith with expertise in individual and household consumer behaviour. She has presented her work both nationally and internationally and has published in a variety of academic marketing and health journals. Her research focuses on the adoption and maintenance over time of a range of social marketing contexts including obesity-related behaviours such as breastfeeding, food choice and physical activity.
Publications by Joy on Griffith Research Online.