G Cert Education, M Science, PhD
Deputy Director, Social Marketing @ Griffith
Senior Lecturer in Marketing, Griffith Business School
Associate Professor Krzysztof Kubacki is a Deputy Director of Social Marketing @ Griffith, Griffith University and VicHealth’s first Social Marketing Research Practice Fellow. He has published over 60 books, book chapters and peer-reviewed journal articles. His current work involves the identification, trial and evaluation of established and innovative approaches to the evaluation of social marketing programs. He has lead a review of the effectiveness of social marketing, including for example campaigns aiming to minimise harm from alcohol, which remains one of the most comprehensive overviews of the current state of social marketing practice.
Krzysztof’s work with VicHealth aims to overcome several important challenges impeding the development of social marketing as a robust and confident academic discipline with a rigorously assessed track record of applied research.
Publications by Krzysztof on Griffith Research Online.