Supported by Griffith Enterprise and drawing on a large pool of expertise at Griffith University, the GIFT team has expertise in conceptualising projects from the beginning right through to research communication, for example using social media, video clips and infographics. See our Commercial and Consulting Research flyer (PDF 562k).
GIFT provides a range of services, with core skills in the following areas:
The Griffith Institute for Tourism (GIFT) provides practical and cutting edge training for industry professionals both in Australia and overseas. Training programmes can be tailored to particular needs drawing upon the world class expertise of Griffith University staff in tourism, finance, town planning, information technology and other areas. Training courses build on our extensive teaching, applied research and practical industry experience. Examples of recent training courses are shown below. For more information contact Professor Noel Scott.
Tourism product development training for Indonesian tourism stakeholders
GIFT funded by the Department of Foreign Affairs and Trade (DFAT) has developed a training workshops for Indonesian tourism managers for the Australia Awards Indonesia Program. Now in its second year, the course was again supported by Griffith University and Sunshine Coast University staff. During the course participants work on individual projects that they implement on their return.
The course is delivered in three phases:
- A one week pre-course workshop in Labuan Bajo, Flores
- Three-week short course proper in North Queensland and the Gold Coast
- Post-course workshop back in Indonesia
2016 Sustainable Tourism for Regional Growth
In October 2016 twenty-five Indonesian tourism managers from East Nusa Tengara, West Nusa Tengara, and West Papua visited North Queensland and the Gold Coast for a 3-week Sustainable Tourism for Regional Growth Short Course. A wide range of topics around planning, marketing, operations and impacts of tourism were discussed including women’s empowerment; pro-poor tourism; minimising tourism impacts and waste; use of traditional knowledge; waste management; education and training; and improving marketing and planning for tourism.
The course was delivered in three phases. A one week pre-course workshop in Labuan Bajo, Flores (August 2016), a three-week short course proper in North Queensland and the Gold Coast (October 2016), and a post-course workshop scheduled to be held in Ambon, Indonesia (February 2017). During the course participants worked on individual projects that they implemented on their return to Indonesia.
- Read insights about the training program from participants on our blog
- See photos of the training program on our media page
2015 Sustainable Tourism for Regional Growth
GIFT undertook a 3-week Sustainable Tourism for Regional Growth Short Course in December 2015 in North Queensland and the Gold Coast for twenty-seven Indonesian tourism managers from East Nusa Tengara, West Nusa Tengara, and West Papua.
A one week pre-course workshop was held in Lombok in November 2015, followed by a three-week short course proper in North Queensland and the Gold Coast in December 2015. Earlier this year in February the post-course workshop was held in each of the three Indonesian provinces.
What participants had to say:
"The course was excellent!! Thanks a lot guys for this opportunity. Fantastic learning and sharing. All the best from me and the whole team of Eco Regions Indonesia!
"This course is excellent. It answers my thirst for knowledge on tourism and destination management, if there is further course on tourism destination management; I like to take it again".
(Comments received from participants in the Australia Awards Short Course: Sustainable Tourism for Regional Growth for Indonesia)
Tourism experience training - Working with Gold Coast businesses
GIFT has worked closely with industry and government to develop training resources to improve the visitor experience and create memorable tourist experiences.
In 2012, Dr Sarah Gardiner and Professor Noel Scott were successfully in securing an Australian Government TQUAL Grant. They worked with five businesses – including Dreamworld, Currumbin Wildlife Sanctuary, Get Wet Surf School, Paradise Jetboating and Australian Kayaking Adventures – to develop and test new products particularly targeted at the Chinese independent travel and student markets.
One-day Ultimate Experience Design Masterclass
A one-day Ultimate Experience Design Masterclass to discuss innovation in tourism experience design and key learnings from this project was held on the Gold Coast and attended by over 80 industry and government participants.
Working closely with Get Surf School
Dr Sarah Gardiner and Professor Noel Scott continue to work closely with Get Surf School to further develop their experience with Chinese visitors. This resulted in Get Wet Surf School winning the Queensland Tourism Industry Council 2015 Prize for Innovation, recognising the business as the most innovative in the state of Queensland.
Creating WOW Experiences
Tourism and Events Queensland engaged Dr Sarah Gardiner and Professor Noel Scott from GIFT to develop the Creating WOW Experiences video series and supporting resources to assist tourism operators to respond to increasing visitor demand for exciting, engaging and authentic experiences. The resources explore how to bring your experience to life through story making and experiential marketing.
Masterclasses, drawing upon these resources, were undertaken in Cairns and Port Douglas, Queensland, in May 2015. These resources were also featured in the Tourism and Events Queensland Big Marketing Guide.
Tourism Economics and Tourism Satellite Accounts
As tourism statistics are not part of the core System of National Accounts, the role of Tourism Satellite Accounts is critical to tourism analysts and policy makers. Tourism contribution and its impacts on the whole economy can only be quantified through the Tourism Satellite Accounts (TSA). The TSA framework brings both demand and supply sides of the tourism sector together for better planning and decision making.
Dr Tien Pham has extensive experience in the TSA field. Dr. Pham led the development of sub-state TSA for tourism destinations in Queensland, and subsequently he developed the State TSA for all states and territories in Australia. He has provided advice, seminar and training to industry and government departments including Thailand, Indonesia and Sri Lanka.
Training for tourism and the Sustainable Development Goals
The Sustainable Development Goals (2016 – 2030) are 17 specific goals the global community has agreed upon through the United Nations to end poverty, protect the planet, and ensure prosperity for all. In some way, sustainable tourism has the capacity to contribute to each of the SGDs.
Leading GIFT Professors work with international agencies such as the United Nations World Tourism Organisation, United Nations Development Program, United Nations Environment Program, International Labour Organisation, Global Sustainable Tourism Council, World Travel and Tourism Council and others such as public and private partners, development banks, international and regional financial institutions, on training initiatives which assist stakeholders to apply tourism to achieve the SDGs.
Special focus is given to Goals which specifically refer to tourism, namely: Goal 8 (Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all). Goals 12 (Ensure sustainable Consumption and Production patterns) and Goal 14 (Conserve and sustainably use the oceans, seas and marine resources for sustainable development).
Programs and Projects
Have a look at our specific training programs and projects:
Working on Public Private Partnerships (PPPs)
GIFT has worked with the UNWTO on bringing together case studies on innovative PPPs from around the globe.
- Read Global Report on Public-Private Partnerships in tourism here
Sustainable tourism policy:
Professor Becken, Professor Scott and Adjunct Professor Noakes have conducted training and provided advice to tourism stakeholders in Asia-Pacific. Examples include the South Pacific Tourism Organisation Green Tourism Plan, the Fiji Tourism Master Plan and projects in Cambodia and Vietnam funded by the Asian Development Bank.
East Africa Tourism Policy & Strategy Workshop
Public sector officials, representative from the business sector, non-government organisations and international development partners have an interest in sustainable tourism planning, policy and strategy development methods. GIFT Adjunct Professor Steve Noakes developed and delivered the five day intensive training program ‘East Africa Tourism Policy & Strategy Workshop’ for the UNWTO Themis Foundation in Dar es Salaam, Tanzania. The training involved some 70 delegates from Tanzania, Burundi, Kenya, Sudan and Zimbabwe.
Five day training program on techniques for inclusive tourism enterprises
GIFT Adjunct Professor, Steve Noakes, with funding from Department for International Development (UKAID) and the International Labour Organisation (ILO), has designed and delivered intensive five day training programs for the travel and tourism private sector in Myanmar on techniques for inclusive tourism enterprises. This type of practical, hands-on training can be adapted to different destinations around the world. Training programs have been completed for 70 companies in Yangon and Nyaung Shwe/Inle Lake in Myanmar with further training planned for 2016. For more detail contact Steve Noakes.