Advance Queensland award to benefit outback tourism
Tourism is of great importance to the economy of regional Queensland. Over many years, towns in outback Queensland have been developing tourist attractions that can influence visitors to travel to a particular town and to stay longer in that town. The development of digital technology offers new opportunities to regional towns in developing tourist attractions. Dr Brent Moyle was recently awarded an Advance Queensland Fellowship from the Department of Science, Information Technology and Innovation for a project titled 'Stimulating Regional Tourism through Virtual Reconstruction of Queensland's WWII Heritage.' The project will develop monitor and evaluate three immersive' digital cultural heritage tourism experience prototypes in the Murweh Shire.
Analysis of Uluru visitor climb data and monitoring methods
Gift was commissioned by Uluru-Kata Tjuta National Park to analyse track monitoring data to assess the proportion of visitors climbing Uluru(Ayers Rock). Uluru is part of a World Heritage Site of International significance for both its natural and cultural values. Visitors are strongly discouraged to climb Uluru.
Lead Researcher: Prof Susanne Becken
Stage 1 of the Charleville Cosmos Centre is now complete
Stage 1 of the Charleville Cosmos Centre is now complete. Dr. Brent Moyle, Dr Char-lee Moyle, Professor Noel Scott and Dr Alexandra Bec were engaged in 2016 by the Murweh Shire Council to revitalise the Charleville Cosmos Centre in regional Queensland. Based on the core findings of this research GIFT is pleased to report Stage 1 of the revitalisation is now complete with a virtual rocket and immersive theatre space that opened in April. Watch the time-lapse video of the rocket being constructed.
Effectiveness of tourism advertisements using eye tracking and skin conductance measures
This study will compare eye-tracking data and skin conductance as methods to measure response to and hence effectiveness of tourism advertising. This is a methodological study that will set the method for further measurement of tourism advertising effectiveness. It is planned to further examine tourism advertising and we are seeking funding partners. It is also part of the groundwork for an ARC proposal.
An Evaluation of Surfers Paradise Event Experiences: Using Photo-Elicitation
Events are an increasingly important part of a destination’s portfolio and understanding the customer experience at the event can increase satisfaction with, and loyalty towards that event. Whilst surveys are one approach used to understand event goers’ experience, other methods such as photo elicitation can provide a data richness and depth of meaning not captured in surveys. This project evaluates event-goers experience, using photo elicitation as the main data collection technique. Research conducted by Professor Beverley Sparks, Wei Liu and Dr Alexandra Coghlan co-badged with Surfers Paradise Alliance (SPA), led by Mike Winlaw and Sarah Clasen.
- Watch our customer experience video here
“The process of photo elicitation research, offering suggestions for change and provoking thought leadership around enhancement of the event, in concert with SPA, delivered a significant catalyst for change and subsequent enhancement of the event outcomes.The GIFT research team delivered thought provoking research that certainly captured our attention and we appreciate the opportunity to have worked with you on the project.” - Mike Winlaw, CEO at Surfers Paradise Alliance Limited
See our past projects and research