B Arts (Leisure Management), B Business, MBus Research (Business and Biotechnology), GCert in Research Commercialisation, PhD (Entrepreneurship)
Lecturer, Griffith Business School
• Resourcefulness in Start Up Processes
• Entrepreneurial Decision Making
• Frugal Innovation
• Entrepreneurship Growth
Current Teaching Areas
• Entrepreneurship and New Business Venturing
• Digital and Social Media Marketing
• Entrepreneurial Marketing
Refereed journal articles
Senyard, J., Baker, T., Steffens, P. & Davidsson, P. (2014), 'Bricolage as a path to innovativeness for resource-constrained new firms', Journal of Product Innovation Management, vol. 31, no. 2, pp. 211-230.
Pickernell, D., Senyard, J., Jones, P., Packham, G., & Ramsey, E. (2013), 'New and young firms Entrepreneurship policy and the role of government – evidence from the Federation of Small Businesses survey', Journal of Small Business and Enterprise Development, vol. 20, no. 2, pp. 358 – 382.
O' Sullivan, D., Pickernell, D., & Senyard, J. (2009), 'Public Sector Evaluation of Festivals and Special Events. Journal of Policy Research in Tourism, Leisure and Events', vol. 9, no. 1, pp. 19-36.
Pickernell, D., Clifton, N., & Senyard, J. (2009), 'Universities, SMEs and innovation frameworks: think global, act local?', Industry and Higher Education, vol.23, no. 2, pp. 79-89.
Sullivan, D., Pickernell, D., Senyard, J. & Keast, R. (2008), 'The role of festivals and special events in rural areas: the Welsh Experience', Journal of Rural Enterprise and Management, vol. 4 no. 2, pp. 44-61.
Senyard, J., Pickernell, D., Clifton, N., & Christie, M. (2007), 'Grant Maintained or Grant Restrained? Rural Social Enterprise in Ceredigion, Wales', Journal of Rural Enterprise and Management, vol. 3 no. 1, pp. 5-23.
Pickernell, D., Miller, C., Senyard, J., Thomas, B., & Tunstall, R. (2011). 'Beware of geeks bearing gifts? Online latent and untapped outlets for farmers’ markets in South East Wales', The Handbook of Research on Entrepreneurship in Agriculture and Rural Development, pp. 218-240 Edward Elgar: Cheltenham, UK.
Grünhagen, J., Davidsson, P., Gordon, S.R., Salunke, S., Senyard, J., Steffens, P., & Stuetzer, M. (2016), Comprehensive Australian Study of Entrepreneurial Emergence (CAUSEE), Handbook & User Manual, Version 7. Brisbane: Australian Centre for Entrepreneurship Research (ACE) at QUT Business School
Gordon, S, Davidsson, P., & Senyard, J. (2013), What it means to be green: An examination of early stage environmental and sustainability focused firms. Business Creation in Australia, 04. QUT Business School, Brisbane, QLD.
Steffens, P.R., Davidsson, P., Gordon, S.R., James, N., Senyard, J., & Stuetzer, M. (2011), ACE research briefing paper 004: emerging and young high potential start-ups. Queensland University of Technology, Brisbane QLD Australia.
Davidsson, P., Steffens, P.R., Gordon, S.R., Garonne, C., & Senyard, J. (2009), Business Creation Processes in Australia: What Start-Up Attempts Get Up and Running, and Why? - A Preliminary Assessment.
Davidsson, P., Steffens, P.R., Gordon, S.R., & Senyard, J. (2008), Characteristics of high-potential start-ups: some early observations from the CAUSEE project.