We are committed to building a strong and dynamic research profile. To date, we have achieved significant research outcomes in both applied research (addressing real-world issues affecting domestic and international business), and academic research (furthering understanding and theoretical debate in important issues within the marketing and management fields).
We are delighted to receive ideas, input and research proposals from business and industry groups. We value these opportunities highly as it enables our staff to maintain a close association with the issues currently affecting business, and provides our students with valuable real-world research experience. Numerous research projects have been undertaken by both staff and students of the Department in recent years at the request of industry, with great success.
The department has close ties with the following research and academic centres:
Asia-Pacific Centre for Franchising Excellence
The Asia-Pacific Centre for Franchising Excellence builds on the Griffith Business School’s reputation as a leader in franchise research and franchise education. For more than a decade our academics have been conducting research into franchising, across a variety of topics. Our research is academically robust, internationally recognised and adheres to the Australian National Higher Education Research Ethics Standards.
Find out more about our research into one of Australia's largest industries:
Social Marketing @ Griffith
Australian and other international communities are facing the consequences—economic, environmental and social—of behaviours such as binge drinking, inactivity, human trafficking, smoking, excessive eating, and the inefficient use of energy and other resources. Social Marketing @ Griffith has a broad range of research projects underway that involve the application of commercial marketing to effect positive social change.
Find out about our current research projects: