Marketing continues to be one of the 'glamour' professions and shows no sign of losing this status. Marketing offers variety like few other professions. You can work in 'fast moving consumer goods', tourism, the entertainment industry, public relations or advertising, in fact, any area that needs to promote itself or its products. Marketing is often fast paced and exciting and always challenging. That's why - for the right person - the sky is the limit in terms of salary. You'll need to be a quick thinker, creative, analytical and a good communicator - skills which this degree will help you develop further.
Franchising is everywhere. From hamburgers to lawn mowing; juice bars (like Boost Juice) to piano lessons - franchising has permeated our business and social culture. Griffith University, through the Griffith Business School, offers structured franchising training which is not available at other any university in Australia.