Griffith Business School is proudly hosting the 2017 Entrepreneurship Seminar Series. Held across three of Griffith University's campuses, the seminars are free of charge and everyone is welcome. As each seminar covers a specific independent topic it is not essential to attend the entire series, so feel free to attend any topic of your choosing as the year progresses.
Digital & Social Media Marketing
The digital revolution is changing the way we work and communicate providing countless opportunities and challenges along the way. More than 65 million businesses now have a Facebook business page and customers are expecting to communicate with their favourite brands via the various digital and social media channels. Research shows that customer engagement can be heightened through social media experiences, improving customer retention and organisational value.
But what does it take to get your digital and social media marketing right? Join Dr Timo Dietrich in this Entrepreneurship Seminar Series to get the latest insights into the digital trifecta, digital strategy and digital tactics.
- Date: Tuesday 21 November, 2017
- Time: 5.30 for 6.00pm start
- Venue: Level 2 Function Room (S06 2.02), The Ship Inn, South Bank Campus
- RSVP: Register for this free event by clicking the button below.
Dr Timo Dietrich
Dr Timo Dietrich currently holds a joint position with Griffith University and The University of Queensland as a Postdoctoral Research Fellow. He has published in 40 peer-reviewed books, journal papers, and conference papers and has been awarded more than $AUD 600,000 in research and consulting funding.
Timo works with a diverse range of industry partners using Social Marketing, Digital Marketing, and Gamification to foster positive behaviour change.
Email Timo on firstname.lastname@example.org to connect and start a conversation.
Business Models and the Value Proposition Canvas
The Business Model Canvas, is a strategic management and entrepreneurial template for developing new or documenting existing business models. It provides a 1 page snap shot that allows you to describe, design, challenge, invent, and pivot your business model. The Value Proposition Canvas makes explicit how you are creating value for your customers. It helps you to design products and services your customers want.
- View the Semiar slides (PDF 557 kb)