Griffith Business School is proudly hosting the 2017 Entrepreneurship Seminar Series. Held across three Griffith University campuses, the seminars are free of charge and everyone is welcome. As each seminar covers a specific independent topic it is not essential to attend the entire series, so feel free to attend any topic of your choosing as the year progresses.
Digital & Social Media MarketingThe digital revolution is changing the way we work and communicate providing countless opportunities and challenges along the way. More than 65 million businesses now have a Facebook business page and customers are expecting to communicate with their favourite brands via the various digital and social media channels. Research shows that customer engagement can be heightened through social media experiences, improving customer retention and organisational value. But what does it take to get your digital and social media marketing right? Join Dr Timo Dietrich in this Entrepreneurship Seminar Series to get the latest insights into the digital trifecta, digital strategy and digital tactics.
- Date: Thursday 7 December 2017
- Time: 6.00pm for a 6.30pm start
- Venue: Griffith Business School Building (G42), Level 3, Room 3.06, Gold Coast campus, Griffith University
- RSVP: Please register your attendance via the button below.
Dr Timo Dietrich currently holds a joint position with Griffith University and The University of Queensland as a Postdoctoral Research Fellow. He has published in 40 peer-reviewed books, journal papers, and conference papers and has been awarded more than $AUD 600,000 in research and consulting funding. Timo works with a diverse range of industry partners using Social Marketing, Digital Marketing, and Gamification to foster positive behaviour change.
Email Timo on firstname.lastname@example.org to connect and start a conversation.
Personal Selling & Sales Management - AugustIn this workshop/presentation the existing paradigms of sales were challenged and guests were provided with key insights enabling them to adapt and remain relevant to target audiences.
Capturing and Maintaining Sustainable Competitive Advantage - SeptemberSustainable competitive advantage (SCA), or the ongoing situation of above average profitability, occurs when the firm can prevent its rivals from imitating its ‘strategic’ resources. In this session Professor Douglas outlined the resource-based view of SCA and explained what the small-medium enterprise (SME) must do to capture and develop strategic resources and thereby maintain its profitability over time.
Branding and promotion for SMEs - October
How can you convert your potential customers into actual customers if they do not know who you are and what you are about? This seminar introduced the essential factors in developing a personalised brand strategy and cost-effective promotion techniques for business ventures to ensure differentiation in the competitive landscape.
- Branding and promotion for SMEs (PDF 1.9 MB)
- Brand development and promotion summary sheet (PDF 33k)