Griffith Business School is proudly hosting the 2017 Entrepreneurship Seminar Series. Held across three Griffith University campuses, the seminars are free of charge and everyone is welcome. As each seminar covers a specific independent topic it is not essential to attend the entire series, so feel free to attend any topic of your choosing as the year progresses.
Business Models and the Value Proposition Canvas
Learn how to frame and answer key questions about a start-up and its execution with our presenter, Dr. Julienne Senyard. Get hands-on experience working through a real-life example to better understand the processes.
The Business Model Canvas, is a strategic management and entrepreneurial template for developing new or documenting existing business models. It provides a 1 page snap shot that allows you to describe, design, challenge, invent, and pivot your business model. The Value Proposition Canvas makes explicit how you are creating value for your customers. It helps you to design products and services your customers want.
- Date: Thursday 2 November 2017
- Time: 6.00pm for a 6.30pm start
- Venue: Griffith Business School Building (G42), Level 3, Room 3.06, Gold Coast campus, Griffith University
- RSVP: Please register your attendance via the button below.
Dr Julienne Senyard, BA, BBus, MBus(Research), GCResComm, PhD is an entrepreneurship academic at Griffith University. Her prior work experience as an entrepreneur is being put to good use in her entrepreneurship courses and her work as a mentor for student entrepreneurship projects. Her research interests include innovation and resourcefulness. She has recently been awarded the Isambard Kingdom Brunel Fellowship to further study entrepreneurs is co-working spaces in UK, Australia and Papua New Guinea.
Future 2017 Gold Coast seminars
- December 7
Digital & Social Media Marketing
Personal Selling & Sales Management - AugustIn this workshop/presentation the existing paradigms of sales were challenged and guests were provided with key insights enabling them to adapt and remain relevant to target audiences.
Capturing and Maintaining Sustainable Competitive Advantage - SeptemberSustainable competitive advantage (SCA), or the ongoing situation of above average profitability, occurs when the firm can prevent its rivals from imitating its ‘strategic’ resources. In this session Professor Douglas outlined the resource-based view of SCA and explained what the small-medium enterprise (SME) must do to capture and develop strategic resources and thereby maintain its profitability over time.
Branding and promotion for SMEs - October
How can you convert your potential customers into actual customers if they do not know who you are and what you are about? This seminar introduced the essential factors in developing a personalised brand strategy and cost-effective promotion techniques for business ventures to ensure differentiation in the competitive landscape.