In today's society consumers consider more than just monetary costs, they also consider the society that they live in. In this seminar on Social Marketing we will explored how marketing can be used for the betterment of society and what it may mean for your business.
Dr Nuray Buyucek
Griffith Business School
Nuray is a Social Marketing expert. Her academic work is focusing on alcohol consumption and interventions and investigating social drinking behaviour from different perspectives with strong stakeholder focus. Nuray's work has been published in highly regarded peer reviewed journals and presented in various conferences. Nuray is an experienced market researcher and practitioner with both qualitative and quantitative research expertise. After completing PhD at Griffith University, Nuray is currently working for the Queensland Government, the Department of Transport and Main Roads as a social marketing researcher, investigating public transport behaviour and navigation between different modes of transport.
- Nuray's presentation (PPT 2.5 MB)
As the Founder of Substation33 Tony is very pleased to see this social enterprise continuing to grow and develop expanding into new and exciting subsets. Substation33 provides meaningful work and skills development for volunteers and employees, and generates social returns for YFS and the Logan community.
Tony's passion lies in creating sustainable social enterprises that create opportunities for people to participate in a supportive work environment as they develop the skills and behaviours they need to work in mainstream workplaces. As a result Tony was the driving force behind the development and continued growth of the 'Independent Social Enterprise Network - Logan' as the founding and current Chair.
- Tony's presentation (PDF MB)
Social enterprise: a growing movement in a changing world
Around the world, social enterprise and mission-led businesses are on the rise. By combining commercial approaches with social purpose, the social enterprise model appeals to businesses and entrepreneurs wanting to achieve scalable impact, and to community organisations seeking greater independence, innovation, and financial sustainability.
Alex Hannant is CEO at the Ākina Foundation - an organisation focused on the growth of social enterprise. Ākina provides a range of specialised services that support social enterprises to start-up and succeed, from innovation process to investment strategy.
Ākina also works with community, government, business, and philanthropic partners to develop New Zealand’s social enterprise sector, and advance broader thinking around social impact and inclusive economic development.
Branding and Promotion
"A brand is just a brand." Not so! Let's look at branding and its importance in the communication process.
Dr Anita Love
Senior Lecturer, Griffith Business School
Dr Anita Love is the Program Director for the Bachelor of Business at Griffith University. She has over 15 years of experience teaching marketing in the higher education sector, including courses in marketing communications, branding, retail marketing and sustainable marketing. She has a PhD in marketing communications and branding, and developed the course "Branding and Promoting New Business Ventures" the School's Entrepreneurship and Self Employment Major launched in 2015.
- Anita's presentation (PDF 466k)
Amanda has built a successful business as a Brand Strategist by identifying a missing element in the market. After studying and working in Graphic Design, Amanda quickly realised that there was a greater service that needed to be provided besides just the visual components. She began to utilise specific techniques and strategies to elevate her clients business and differentiate them in the marketplace. Her work is incredibly personal and she treats a client's brand as a reflection of her own. She prides herself on understanding her clients and their brand right down to the very core to create a truly unique, trustworthy and professional experience and outcome.
- Amanda's presentation (PDF 850k)
Consumer Psychology - JulyThe great philosopher Descartes once said "I think; therefore I am". This still holds true today in that it is what we know and how we feel that drive our behaviour, and this applies to your customers.
In this seminar we looked at what this means for you and your business from three different perspectives; (i) the theory underlying consumer behaviour, (ii) why this is important from a branding perspective and (iii) how this pans out in reality.
Lecturer, Griffith Business School
Dr Pentecost has a PhD in marketing and is published in international journals, presented at over 20 international conferences and taught overseas. Dr Pentecost is now based on the Logan campus and brings both his hands-on experience and academic knowledge to the table. His current interests are events marketing, social marketing and developing entrepreneurial education at Griffith University's Logan campus.
- Robin's presentation (PDF 1.4 MB)
Director, Flagship Digital
Fady Hanna is the director of Flagship Digital, a branding and marketing company with offices in Australia, New Zealand and the UK. Flagship works on branding and marketing campaigns for companies from startups through to multi national organizations including Virgin, Citibank, BMW, Groupon, Telstra and The Iconic to name a few.
Flagship Digital has been recognized as one of Australia’s fastest growing companies for the last 3 years in a row. Fady himself has been named the Young Entrepreneur of the Year for marketing and has recently come back from speaking at a TED talk in Los Angeles.
Director, Animal World Pet Resorts
Glenn is the founder and director of the amazing Animal World Pet Resorts at Park Ridge and Cornubia. To develop his concept to its current level, Glenn has travelled extensively around Australia and the USA studying and assisting the pet industry, and served over 16 years on the executive committee of the Association of Pet Boarding & Grooming of which he is currently thePresident.
Glenn will explain how getting his head around the consumer psychology of his target market led him to build a pet care facility fully equipped with a children’s playground and the world’s first dog tennis court and another with air conditioned luxury pet accommodation suites with lounge suites and LCD colour TV’s which are booked out most of the time at premium rates.
Services Marketing - June
How do you market an experience? The June seminar looked at services marketing and the differences between selling a product and selling a service.
Associate Professor Catherine Prentice
Griffith Business School
Catherine Prentice is an Associate Professor of Marketing at Griffith University. Prior to her academic career, Catherine had worked in various industries as a business owner and as a corporate senior executive. She was a managing director of 12 medical clinics, and a owner and operator of travel agency and two restaurants. After graduating from her MBA, she served as an international marketing manager and a regional director for one of the largest corporations in South East Asia.
Since her commencement in academia, Catherine has published extensively in top tier marketing journals. Her main research interests include services marketing, relationship marketing, consumer behaviours, service innovation, emotional intelligence, gambling studies with a focus on tourism and hospitality industries.
- Catherine's presentation (PDF 1 MB)
Franchisee, The Coffee Club
Barry Lane and his family (wife Jenny, their four daughters and business partners – Kellie, Katrina, Suellen and Melissa) are passionate about their businesses and The Coffee Club Brand, employ 60 excellent team members and list’s the reasons for their success as “Treating people the way they would like to be treated themselves” as well as “Doing the ordinary things, extraordinarily well, consistently”
From banker to national award winning franchisee …..Barry’s journey has been one of excellence achieved through hard work, team work and positive attitudes. Barry gladly shares his story of how he made his dream become a reality by creating a family business of three award winning Coffee Club’s and live out his passion, encountering and overcoming the many challenges along the way.
With fifteen years in the hospitality industry, Barry and his family own and operate three highly successful franchises of The Coffee Club in the Logan area at Springwood, Loganholme and Slacks Creek Mega Centre. The Lane Family stores provide the answer to the question: “Where will I meet you?
- Barry's presentation (PDF 990 kb)
Business Metrics - May
Measure2monitor. Only by measurement can you assess the health of your business. In this seminar we looked at ways of measuring potential and performance to gain a better understanding of your market and your place in it.
Dr Mitchell Ross
Senior Lecturer, Department of Marketing, Griffith Business School
Mitchell Ross is a Senior Lecturer in Marketing at Griffith University where he teaches students how to measure the effectiveness of marketing strategy and tactics. His research interests include marketing strategy, branding, and the impact of market and learning orientations on business performance. He is published in journals such as the Journal of Marketing Management, Marketing Intelligence and Planning and European Journal of Marketing.
- Mitchell's presentation (PDF 995k)
Managing Director, Endure Data Science and Business Intelligence Pty Ltd
As a Data Scientist, information specialist and business owner Terry has delivered business improvement projects that transform data (small and big data) into agile business growth solutions in the finance, banking, telecommunications and education industries. Over several decades, utilizing analytics and information management strategies, he has driven revenue growth and productivity improvements for small, medium and large organisations. His passion is to make data the business currency of the future.
- Terry's presentation (PDF 1.2MB)
Finance in Business - April
Money is the fuel that runs a business. But how do you manage it correctly? This seminar we looked at finance in business and also how the taxman can help you, rather than hinder you.
Dr Deborah Delaney
Deborah is an active researcher and Senior Lecturer in Griffith Business School’s Department of Accounting, Finance and Economics. A Fellow of the Chartered Accountants Australia and New Zealand, Deborah came to the University with extensive experience in auditing and management reporting in Australia and the United Kingdom. She is passionate about financial accounting and corporate governance in Australia, including the effect of gender diversity and its application to small to medium enterprises. Deborah’s skills and practical experience enable her to create and communicate living examples of technical knowledge.
- Deborah's presentation (PDF 317k)
Tracey McGuinness CPA
Tracey has been working in the public practice accounting sector for 25 years and has worked in areas as broad as strategic business growth solutions, wealth creation and tax preparation for small to medium businesses. Specialising in helping clients tap into the potential of their business performance to maximise profits and reach targets, Tracey has successfully helped 100’s of clients to free up cashflow, increase profits and grow their business so they can focus on their passions and personal pursuits. Tracey has a Bachelor of Business (Accounting and Business Law & Taxation) and is a Certified Practising Accountant, Tax Agent and Commissioner of Declarations. Tracey's specialties include Business Improvement, Tax & Compliance, SBE, Retail Operations.
- Tracey's presentation (PDF 729k)
Steven is a facilitator for the ATO’s ‘Small Business Engagement and Support’ team whose primary aim is to educate small businesses and assist them to manage their tax and super obligations. He is committed to supporting small businesses and helping them succeed by delivering tax seminars and workshops which meet their needs and also pointing out services and tools that will allow them to access the right information at the right time.
- Steven's presentation (PDF 502k)
Business Planning - March
Professor Evan Douglas
Professor Evan Douglas delivered a comprehensive and engaging presentation on business planning with first posing the question, “is business planning necessary?” Professor Douglas provided arguments for and against business plans. The difference between a business plan and a business model was explained with the business model being fundamental to the business plan. Professor Douglas advised that the Executive Summary is critically important in the Business Plan. The three levels of a Business Model were discussed and a copy of the Business Model Canvas was shared and discussed in detail.
- Evan's presentation (PDF 281k)
Vern Johnson’s presentation included first hand experience in business modelling and developing a business plan, as undertaken for his enterprise, Onsong Innovation. Vern openly shared the steps and processes (and surprises) that he encountered to position his business to where it is today.
- Vern's presentation (PDF 1.3MB)