Financial management for SMEs - 20 DecemberAcademic Presentation - Melissa Belle Isle
Melissa's presentation focussed on small business and the effect of taxation on cash flow. Melissa also spoke about the literacy of small business owners and to what extent taxation and owner literacy has on cash flow stability.
Practitioner Presentation - Wayne Rabnott
Wayne discussed the problems that many small business owners face in financial management. Wayne's presentation provided the audience with a better understanding of managing their business' financial position and to be able to predict cash needs and plan financially for growth.
People management for SMEs - 22 November
Academic Presentation - Owen Wright
Dr Wright shared his career experiences and discussed specific aspects relating to people management as he progressed through the many businesses he was involved with. Morgan and Hunt's academic article 'Trust and Commitment and People Management" along with the Concept of Asymmetry were shown to provide a strong base for understanding theoretical underpinnings when it comes to people management. Dr Wright concluded his presentation with some helpful tips to successfully manage people.
Practitioner Presentation - Glenn Elin
Glenn's practitioner presentation included more helpful hints and tips based upon how staffing is managed in his workplace, a workplace that relies heavily on casual staffing. This then lead to how to manage employee and employer expectations. Glenn provided a very practical presentation that was based upon his many years experience in managing two Animal World Pet Resorts.
Practitioner Presentation - Ken Greedy
In Janine Walker's absence, Ken Greedy provided a short presentation on employment relations as related to HR laws.
Ken is the Associate Director, Employment Relations and HR Business Partners at Griffith University. In this role he is responsible developing and implementing University workplace relations strategies; leading the HR Groups responsible for HR advice to both Academic and General staff units across the university; advocacy on behalf of the University in the Fair Work Commission and Anti-Discrimination Commissions; complex case management; and lead negotiator for the University in negotiating appropriate industrial employment instruments.
Prior to joining the university sector, Ken has had significant experience in upper management roles in construction, mining and metals sectors, in areas of employment relations; construction services; and training and organisational change. These roles have taken him to many work locations across Australia and Papua New Guinea and allowed him to engage with many diverse groups in his working environment.
Ken has an MBA and a passion for junior rugby, having been a club coach and an administrator for club, State and National bodies.
Q&A Panel Session
Owen Wright, Glenn Elin and Ken Greedy formed a Q&A panel providing participants the opportunity to ask questions of relevance to people management. This provided a highlight of the seminar with the participants given practical answers to their real world questions.
Digital and Social Media Marketing - 18 October
Sarah Sloan, PhD Candidate and Sessional Academic
Terry Skene, Managing Director Kingston Park Raceway
- Terry Skene discussed social media (PDF 2.7 MB)
Brand development and promotion - 20 September
Building your brand = building your equity
How can you convert your potential customers into actual customers if they do not know who you are and what you are about?
This seminar introduced the essential factors in developing a personalised brand strategy and cost-effective promotion techniques for business ventures to ensure differentiation in the competitive landscape.
Dr Anita Love, Lecturer, Department of Marketing
Dr Love's presentation discussed the importance of building a strong, consistent brand identity. Brand resonance, connecting with customers, building loyalty, differentiation, protecting the business from competition and other market factors and facilitating future brand expansion were all points of discussion as part of Dr Anita's engaging presentation.
Terry Skene, Managing Director, Kingston Park Raceway
Kingston Park Raceway's brand has been built upon reputation, always delivering, respect, trust, loyalty and staff buy in. Managing Director, Terry Skene spoke very passionately about the service that Kingston Park Raceway offer and how they do it so well.
Business model design and implementation - 16 August
This seminar highlighted why business models are crucial to success. Presentations for this seminar will be uploaded shortly.
Professor Evan Douglas, Head - Department of Marketing, Griffith Business School
Professor Douglas's presentation on business models and strategy introduced the audience to the diversity of modelling across and within industry. This presentation emphasised how a business model directly reflects the firms strategy. Six elements in the three stage approach of business modelling were described to guide entrepreneurs to assess and build an effective pathway for current and future ventures.
Adrian Coyne, Certified Practicing Business Broker, Sell Your Business ASAP
Registered business valuer and certified business broker, Adrian Coyne presented on strategies to build successful businesses. This presentation focused on the unique point of difference as one crucial success factors in setting an organisation apart from the competition. Adrian demonstrated his experience in business planning, offering suggested structures and focal points. The discussion of business funding were explored and expansion strategies through acquisition and mergers.
Using IT in your business - 19 July
Dr Saman Khajehzadeh, Lecturer, Griffith Business School
Dr Khajehzadeh presented on big data, consumer analytics and its role in transforming marketing decision-making. This seminar explained the main components of big data - volume, velocity and variety - and broke down the complexity of this topic. Dr Khajehzadeh discussed how an understanding of Resource-Based Theory (RBT) and the impact of big data on business activities could enable firms to better exploit their benefits. The seminar also raised the issues of competitive sustainable resources to include physical, human and organisational capital requirements in context of the big data phenomenon.
Tony Chadwick, Managing Director, The Chadwick Group Pty Ltd
Tony spoke passionately about cloud-based tools and how they can better support business processes. Tony encouraged participants to use Google Enterprise offerings, as he demonstrated their ease of access and portability. Tony utilised cloud-based tools throughout the seminar and shared his Chromebook with the audience. Based on current research, Tony suggested that up to a quarter of all fortune 500 companies may have IT-supported Chromebooks within their organisations by 2018. Tony expressed the change from a standard day in a physical office with corporate devices to 'working any time, from any place, on any device and, collaboratively with any team.’ Tony wrapped up his presentation informing participants they need to be 'Cloud Ready', and that work will be through internet browsers in future.
Intellectual Property Protection - 21 JuneAcademic Presentation
Dr Deepak Sardana, Lecturer, Griffith Business School
Dr Sardana presented information about two business idea legal alternatives, Trade Secrets or Patents and the points to consider when choosing between both. Detailed information was provided about Trade Secrets and Patents including the many different types of patents available. Information about patentability requirements was also shared along with the patenting process and how to examine the validity of your patent. Dr Sardana discussed the 'national phase' application and identified the various regional patent offices. Of interest at this point of the presentation was the non-availability of a world patent and the importance of timing when it comes to applying for multiple national patents. The presentation concluded with
Gint Silins, Cullens Patent and Trade Mark Attorneys
Gint Silins' presentation was entitled 'The role of intellectual property - behind the scenes and risk management'. With many things that give a business a competitive edge in the marketplace, whether it be an invention, innovation, product shape, branding/trade mark, business or company name, domain name, written or artistic work, know-how/trade experience, trade secret, etc, Gint advised that all of these potential patentable aspects of a product are all important when it comes to intellectual property. Using Finish dishwash as an example Gint provided detailed information about how Trade Marks and Patents can be applied to a single product and its packaging. In seeking to develop such intellectual property rights attendees were encouraged to research business and company names. Even before you start trademarking your product Gint spoke about the importance of registering a suitable domain name for a business website. Next, a detailed six step risk management plan was shared with the participants. In conclusion, Gint provided some important summary practical points: Look before you leap, don't go unprotected, trust no one, be-proactive about IP rights and talk to an expert.
Viability screening for new business opportunities - 24 May
Dr Robin Pentecost, Lecturer and Program Advisor, Griffith Business School
After engaging participants in a discussion on the viability of selling of personalised water bottles, in his presentation, Dr Pentecost re-capped the previous idea generation presentation and extended this to testing the viability of the ideas generated. One of the important points made in his presentation was the need to undertake extensive market research when developing and assessing the viability of a product/service.
Wayne Rabnott, Business Development Executive, Logan City Council
In his presentation, Wayne Rabnott openly shared his varied and successful business ventures. Not quite following the 'textbook' methodology, in his advice on the assessing the viability of a potential product, Wayne always asks the following three questions: (1) Have you identified that there is a genuine need for this product/service (2) Can you create a need for this product? (3) Can you find a way to fill that need. If all these questions cannot be answered in the affirmative then other questions need to be asked; read Wayne's presentation to find out what these questions are.
Creating new business opportunities - 19 April
Dr Julienne Senyard, Griffith Business School
James Stokes, esourcelegal Pty Ltd
In his presentation, Mr Stokes shared stories (with permission) about some of his clients who have turned ideas into successful businesses. James outlined the threshold requirements that must be met in order to commercialise an idea. James concluded his presentation by providing some very useful tips and advice when dealing with lawyers and other professionals.
- From the trenches: War stories about clients who have turned ideas into successful businesses - James Stokes (PDF 476k)
Entrepreneurial thinking - 22 March
Professor Evan Douglas, Griffith Business School
In his presentation, Professor Douglas defined 'Entrepreneurship' and 'Entrepreneurial Thinking'. The presentation included the processes related to entrepreneurial thinking and outlined the needed abilities to be an entrepreneur. Professor Douglas also spoke about the different entrepreneur types as well as outlining the traits and cognitions of an entrepreneur. The outcomes/payoffs from being an entrepreneur were listed. Professor Douglas concluded his presentation by providing a summary of what people should be thinking about in order to be successful entrepreneurs.
Tony Sharp, Substation 33