Griffith Business School, in conjunction with the Logan Office of Economic Development, are proudly hosting the 2017 Entrepreneurship Seminar Series. The series comprises ten seminars covering business topics relevant for 'start up' businesses and small to medium enterprises (SMEs).
Held on Griffith University's Logan campus, the seminars are free of charge and everyone is welcome. As each seminar covers a specific independent topic it is not essential to attend the entire series, so feel free to attend any topic of your choosing as the year progresses.
Branding and Promotion"A brand is just a brand." Not so! Let's look at branding and its importance in the communication process.
- Date: Tuesday 15 August 2017
- Time: 5.00 - 7.15 pm
- Venue: Auditorium (L06), Logan campus, Griffith University
- RSVP: Register for this free event by clicking the button below by Friday 11 August
Dr Anita Love
Senior Lecturer, Griffith Business School
Dr Anita Love is the Program Director for the Bachelor of Business at Griffith University. She has over 15
years of experience teaching marketing in the higher education sector, including courses in marketing
communications, branding, retail marketing and sustainable marketing. She has a PhD in marketing
communications and branding, and developed the course "Branding and Promoting New Business
Ventures" the School's Entrepreneurship and Self Employment Major launched in 2015.
Amanda has built a successful business as a Brand Strategist by identifying a missing element in the
market. After studying and working in Graphic Design, Amanda quickly realised that there was a greater
service that needed to be provided besides just the visual components. She began to utilise specific
techniques and strategies to elevate her clients business and differentiate them in the marketplace. Her
work is incredibly personal and she treats a client's brand as a reflection of her own. She prides herself on
understanding her clients and their brand right down to the very core to create a truly unique, trustworthy
and professional experience and outcome.
Executive Director, Business Network International, Brisbane Central Region
Business Network International (BNI) is the world’s largest business networking and referral organisation. In
2016, BNI Brisbane Central Region members passed over 6,000 referrals which generated more than $10
million in closed business. In his previous career Paul worked at one of the UK’s largest banks, was
responsible for the management of 40,000 banking clients and earned a degree in banking and finance.
After travelling throughout Australia and South East Asia, Paul returned to the UK, and his first IT business
facilitated the creation of the category ‘internet services’ in the UK Yellow Pages. So it was as an IT
business owner that 19 years ago Paul was invited to his first BNI meeting, by his biggest competitor, and
he has been involved ever since in various countries and roles.
- 19 September
- 17 October
- 21 November
For any enquiries regarding the series, please contact Ms Lainie Groundwater.
Phone: 07 3382 1126