Why study Marketing?
Skilled marketers are always in demand because technology is altering the way we work and live, and markets and customer tastes are continually changing. Our programs teach you how to research and analyse markets, competitors, customers and organisations; understand why they behave the way they do; and use this information to gain a competitive advantage.
We are also the only university in Australia to offer structured franchising training, and we were among the first in Australia to teach Internet marketing and Internet marketing research.
Hands on experience
Each year, first-year marketing students take part in the 'Get Marketer Challenge', where they present marketing strategies to organisations such as Fosters, allowing them to apply their theoretical knowledge to real-world problems.
Our marketing students are spoilt for choice when it comes to career paths, as marketing professionals are employed in virtually all sectors of government and industry.