- International business
- Transnational entrepreneurship
- Ethnic entrepreneurship
- Tourism industry
- Entrepreneurship in higher education
- Organisational ethnography
Her research interest is in business resilience & livelihoods (in particular in the tourism industry), small business and the informal economies of Southeast Asia, ethnic Chinese business networks and migrant entrepreneurship.
Heidi has a PhD in social sciences from Radboud University Nijmegen, Netherlands and is widely published in peer-reviewed journals such as Asia-Pacific Business Review, Culture & Organization, East Asia - An International Quarterly, the Journal of Entrepreneurial Communities, the Journal of Small Business and Entrepreneurship, Journal of Contemporary Asia, and Annals of Tourism Research. Among her co-edited volumes are Capital and Knowledge: Changing Power Relations in Asia (2003) and Multicultural Organizations in Asia (2006).