Franchising (7107MKT)
This course looks at how and why franchising occurs. The problems and pitfalls are explored as well as the major franchising success stories.
You will learn about the unique franchisor-franchisee relationship and how franchising provides incentives to motivate performance.
Students will leave this course with an appreciation of why franchising has been described as the greatest marketing concept ever.
| Academic organisation | Faculty | Credit point value |
|---|---|---|
| Department of Marketing | Griffith Business School | 10 |
| Price | Course level | Campus/location/learning mode |
| Domestic: $1662.50 | Postgraduate | South Bank / On Campus / In Person |
| International: $2045.00 | External via online study |
|
| When | Convenor/s | Course prerequisites |
| Semester starts 28 July 2008 | Professor Lorelle Frazer | Nil |
Apply now to start studying in July 2008.