eCustomer relationship marketing (7002MKT)
An organisation’s best asset is its customers. So, e-Customer Relationship Marketing is about how to get customers, serve them better, keep them longer, get them to buy more, and make them more profitable, with a focus on ‘e’ (electronic technology).
| Academic organisation | Faculty | Credit point value |
|---|---|---|
| Department of Marketing | Griffith Business School | 10 |
| Price | Course level | Campus/location/learning mode |
| Domestic: $1662.50 | Postgraduate | Gold Coast and South Bank / On Campus / In Person |
| International: $2045.00 | ||
| When | Convenor/s | Course Prerequisites |
| Semester 2, 28 July 2008 | Dr Dale Miller | Nil |
Apply now to start studying in July 2008.