B Arts, GDip Business (Tourism and Hospitality), PhD (Management)
Professor, Griffith Business School
Contact details for Professor Beverley Sparks
Beverley Sparks is a Professor with the Department of Tourism, Leisure, Hotel and Sport Management at Griffith University. She is also the Director of the Tourism, Sport and Service Innovation Research Centre. She is an active researcher, with a strong track record of grants and journal publications. She has led a number of research grant teams in the past few years, with grant projects comprising more than $1million (including ARC – Linkage, ARC – Discovery, Sustainable Tourism CRC). She has recently conducted research on a number of projects including: (1) the role of social media in decision making, (2) the derived value for timeshare owners and (3) a dyadic approach to understanding difficult service encounters. Beverley has an international reputation as a marketing researcher and educator in the hospitality field. Her research work is published in a range of international journals such as the Journal of Service Research, the Journal of Business Research, Tourism Management, Journal of Travel Research and the Journal of Hospitality and Tourism Research. She is also on the editorial board of several journals including Journal of Service Research, Journal of Hospitality and Tourism Research, and Cornell Hospitality Quarterly. She previously held the management positions of Head of the School of Tourism and Hotel Management, Dean International (a University wide appointment) and Director of Education for the Sustainable Tourism CRC.