Griffith Enterprise is taking innovation to a new level by rolling out the use of QR Codes on their advertising and communication.
QR Codes or Quick Response Codes are already widely used in Asia, including widespread use in Japan.
A QR Code is a two dimensional barcode which with the help of your smartphone and a free QR Code application turns everyday printed material such as posters, flyers and billboards into measurable online communication tools.
The rapid increase of smartphone use and better broadband connection in Australia means QR Codes are emerging as an innovative way to enhance marketing and communication messages.
By scanning a QR Code customers can be directed to a website or specific landing page, a simple text based message, or even provide a Google map location, all without the need for remembering a web address or telephone number.
The University’s commercialisation office Griffith Enterprise is rolling out the codes on everyday marketing collateral, such as conference display material, so customers can be better directed to information about University’s capabilities.
Griffith Enterprise Marketing, Communications and Events Officer Gordon Watson said, “QR Codes are great because they are easy and free to generate. The codes also provide us with a quantitative way of measuring the effectiveness of our marketing material.”
Mr Watson adds, “QR Codes are an innovative tool and this attribute is a hallmark of Griffith Enterprise and the services we provide the University as well as government, industry and community organisations. Looking into the future we are looking to integrate the codes further into our marketing mix by linking them to online videos, as well as leveraging from Mobile Visual Search (MVS) technology such as Google Goggles."
Griffith Enterprise recently used a QR Code on a retractable banner at the ICMAN5 Conference in Brisbane to showcase the University’s Nature Bank. The code linked through to the online search feature on the Nature Bank website.
To maximise the effectiveness of QR Codes Gordon recommends linking them through to a designated website landing page where a customer needs to perform a desired action.