Focus groups

This resource pack relates to the use of Focus Groups as a method of evaluation.

1. A description of Focus Groups and their purpose.
   Designed to enable you to determine if this method is suitable for the evaluation purpose you have in mind.
2. "How to" guide for conducting Focus Groups.
   A procedural guide, designed to enable you to conduct a Focus Group.
3. A guide to interpretation of data you are likely to obtain from conducting a Focus Group.
   Designed to enable you to interpret the data you are likely to get from conducting a Focus Group.
4. A guide to the use of data you are likely to get from conducting a Focus Group.
   Designed to enable you to make decisions about the follow-up action you can/should take in the light of your interpretation of your Focus Group data.
5. A guide to the presentation of data you are likely to get from conducting a Focus Group.
   Designed to enable you to present your data and/or analysis and/or details of follow-up actions in ways that show the improvement achieved and the relationship between the data, the analysis, the interpretation and the follow-up action.

Examples of how Focus Groups have been used and potential benefits of the method.

Recommended readings and references