Do you set it? or
Do the students negotiate what they want to write about?
Ask students to express in one sentence what their assignment is about (thesis statement);
And then another sentence on what they are going to say about the topic.
Suggest some useful sources;
Encourage students to follow leads in the lists of references they contain;
Show them how to evaluate resources on the basis of relevance and currency.
Stress the importance of drafting, and re-drafting to clarify thinking;
Encourage peer review (it's what happens in scholarly journals);
Use drafts to monitor logical flow of ideas and arguments.
Give constructive feedback on drafts - it helps students refine their ideas and saves you time in the long run!
Is set for a clear purpose that students understand; it has meaning for them; it's relevant to their course or program; it has clearly defined criteria; it is focused on achieving a particular aim; it's manageable in the time available; it lends itself to peer review before final submission; and it allows for incremental development of writing skills.
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