Master of Marketing

The Master of Marketing is offered at our Nathan and Gold Coast campuses. It takes 1 year full-time or 2 years part-time (80 Credit Points), however credit for prior study may reduce the program duration by up to 20 Credit Points. You may enrol in the Master of Marketing in Semester 1 (February) or Semester 2 (July).

Program structure

The Master of Marketing develops a solid base of knowledge and expertise in the latest marketing techniques and technologies. Building on a foundation of marketing principles, best practice and new approaches to customer relationships, you will learn how to think more strategically about value, positioning and competitive advantage.

You will complete the following core courses (40 Credit Points):

  • Integrated Marketing Communications
  • Market Research
  • Advanced Consumer Decision Making
  • Strategic Marketing

Plus four courses (40 Credit Points) from the following list of electives:

  • Interactive Marketing
  • Contemporary Issues in Marketing
  • Marketing Theory
  • Retail Branding and Innovation
  • Internal Marketing
  • Entrepreneurial Innovation Marketing
  • International Market Strategies and Operations
  • Sport, Entertainment and Arts: Marketing Dynamics
  • Franchising (also offered on-line)
  • Strategic Brand Marketing
  • Services Marketing
  • Globalisation and Corporate Social Responsibility

Price

  • Domestic student: $11,500
  • International student: $15,520

For more information about the price, including FEE HELP options, see the Master of Marketing in the program catalogue.

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