Professor Lorelle Frazer
B Business (Hons), B Education, PhD
Dean (Learning and Teaching), Griffith Business School
Contact details for Professor Lorelle Frazer
Research expertise
- Power and dependence in franchising relationships
- Franchising contractual relationships
- Causes of franchise failure
- International franchising
Current teaching areas
- Franchising
- Introduction to Marketing
- Marketing Channels
- Services Marketing
- Business Communication
Publications
- Frazer, L., Merrilees, B. and Wright, O. (2007) Power and control in the franchise network: An investigation of ex-franchisees and brand piracy. Journal of Marketing Management, accepted, forthcoming.
- Frazer, L., Weaven, S. and Wright, O. (2006) Franchising Australia 2006, Griffith University, pp. 1-77.
- Merrilees, B. and Frazer, L. (2006) Entrepreneurial franchisees have hidden superior marketing systems, Qualitative Market Research, 9 (1): 1352-2752.
- Frazer, L. and Winzar, H. (2005) Exits and expectations: Why disappointed franchisees leave, Journal of Business Research, 58: 1534-1542.
- Chow, L. and Frazer, L. (2003) Servicing customers directly: Mobile franchising arrangements in Australia, European Journal of Marketing, 37 (3/4): 594-613.
- Rao, S., Perry, C. and Frazer, L. (2003) The impact of internet use on inter-firm relationships in Australian service industries, Australasian Marketing Journal, 11 (2): 10-22.
- Frazer, L. (2001) Life-cycle stage is associated with disruption in franchise organisations, Journal of Business Research, 54 (3), Dec: 227-234.
- Frazer, L. and Lawley, M. (2000) Questionnaire Design and Administration – A Practical Guide, Wiley, 119 pp.
- Frazer, L. (2000) Assessing franchising sector maturity: Australian evidence, Australasian Marketing Journal, 8 (2): 33-46.