Dr Ceridwyn King

B Hotel Management, Cert IV Workplace Training, M Marketing Management (Hons), PhD

Lecturer, Griffith Business School

Contact details for Dr Ceridwyn King

Research expertise

• Brand management - Internal and External
• Services marketing
• Contemporary tourism and hotel management issues.
  

Publications

Refereed journal articles

• Funk, D.C., James, J., Alexandris, K. & King, C. (In Press).  Participation in Sport Activities: A Study of Motivation, Constraints, and Internalization.  Applied Research In Coaching And Athletics Annual.
• King, C. and Grace, D. (In Press) Exploring the implications of market orientation for hospitality employees: A case study approach. Services Marketing Quarterly (April 2004).
• King, C. and Grace, D. (In Press) Exploring managers’ perspectives of the impact of brand management strategies on employee roles within a service firm. Journal of Services Marketing (November, 2004).
• King, C and Grace, D. (2008) Internal Branding: exploring the employee’s perspective. Journal of Brand Management, 15 (5), 358 - 373
  
• King, C. and Grace, D. (2005) Exploring the role of employees in the delivery of the brand: A case study approach. Qualitative Market Research - An International Journal, 8 (5), 277-295