Professor Lorelle Frazer
B Business (Hons), B Education, PhD
Dean (Learning and Teaching), Griffith Business School
Contact details for Professor Lorelle Frazer
Research expertise
- Power and dependence in franchising relationships
- Franchising contractual relationships
- Causes of franchise failure
- International franchising
Current teaching areas
- Franchising
- Introduction to marketing
- Marketing channels
- Services marketing
- Business communication
Publications
Refereed Journal Articles
- Frazer, L., Merrilees, B. and Wright, O. 2007, 'Power and control in the franchise network: An investigation of ex-franchisees and brand piracy', Journal of Marketing Management, accepted, forthcoming.
- Frazer, L., Weaven, S. and Wright, O. 2006, Franchising Australia 2006, Griffith University, pp. 1-77.
- Merrilees, B. and Frazer, L. 2006, 'Entrepreneurial franchisees have hidden superior marketing systems', Qualitative Market Research, vol. 9, no. 1, pp. 1352-2752.
- Frazer, L. and Winzar, H. 2005, 'Exits and expectations: Why disappointed franchisees leave', Journal of Business Research, vol. 58, pp. 1534-1542.
- Chow, L. and Frazer, L. 2003, 'Servicing customers directly: Mobile franchising arrangements in Australia', European Journal of Marketing, vol. 37, no. 3/4, pp. 594-613.
- Rao, S., Perry, C. and Frazer, L. 2003, 'The impact of internet use on inter-firm relationships in Australian service industries', Australasian Marketing Journal, vol. 11, no. 2, pp. 10-22.