Professor Bill Merrilees

Professor Bill Merrilees

B Commerce (Honours, 1st Class), M Arts, PhD

Professor, Griffith Business School

Deputy Head of Department, Griffith Business School 

Contact details for Professor Bill Merrilees

Research expertise

  • Marketing
  • Retailing
  • E-Retailing
  • Strategy innovation (especially among small medium enterprises and retailers)
  • Branding the store

Current teaching areas

  • Strategic marketing
  • Strategic brand marketing
  • Corporate communications

Publications

Referred journal articles

  • Merrilees, B. and Miller, D. 2008, 'Principles of corporate rebranding', European Journal of Marketing [in press; unconditional acceptance].
  • Wong, H. and Merrilees, B. 2007, 'Closing the marketing strategy to performance gap: the role of brand orientation', Journal of Strategic Marketing, vol.15 no.5, pp. 387-402.
  • Frazer, L., Merrilees, B. and Wright, O. 2007, 'Power and control in the franchise network: an investigation of ex-franchisees and brand piracy', Journal of Marketing Management, vol. 23, no. 9 and 10, pp.1037-1054.
  • Wright,O, Frazer, L. and Merrilees, B. 2007, 'McCafe: The McDonald’s co-branding experience', Journal of Brand Management, vol.14 no. 6, pp. 442-457.
  • Wong, H. and Merrilees, B. 2007, 'Multiple roles for branding in international marketing', International Marketing Review, vol. 24 no.4, pp. 384-408.
  • Merrilees, B. 2007, 'A theory of brand-led SME new venture development', Qualitative Market research, vol.10, no. 4, pp. 403-415.
  • Roberts, J. and Merrilees, B. 2007, 'Multiple roles of brands in business-to-business services', Journal of Business and Industrial Marketing, vol. 22, no. 6, pp. 410-417.
  • Wilkins, H., Merrilees, B. and Herington, C. 2007, 'Towards an understanding of total service quality in hotels', International Journal of Hospitality Management, vol. 26, no. 4, pp. 840-853.
  • Merrilees, B., Miller, D., Herington, C. and Smith, C. 2007, 'Brand Cairns: An insider (resident) stakeholder perspective'. Tourism Analysis, vol. 12, no. 5 and 6, pp. 409-417.
  • Merrilees, B. and Fenech, T. 2007, 'From catalog to Web: B2B multi-channel marketing strategy', Industrial Marketing Management, vol. 36, pp. 44-49.
  • Merrilees, B., McKenzie, B. and Miller, D. 2007, 'Culture and marketing strategy in discount retailing', Journal of Business Research, vol. 60, pp. 215-221.
  • Frazer, L., Merrilees, B. and Bodey, K. 2007, 'Franchisors do their homework before entering international markets: Experiences from the Australian franchising sector', International Entrepreneurship and Management Journal, vol. 3, no. 4, pp. 437-452.
  • Wilkins, H., Merrilees, B. and Herington, C. 2006, 'Self-image congruence: an evaluation of the impact on customer satisfaction in hotels', Tourism Analysis, vol. 11, no. 5, pp. 311-318.
  • Gapp, R. and Merrilees, B. 2006, 'Important factors to consider when using internal branding as a management strategy: a healthcare case study', Journal of Brand Management, vol. 14, no. 1 and 2, pp. 162-176.
  • Wong, H. and Merrilees, B. 2006, 'Determinants of SME brand adaptation in global marketing', International Journal of Entrepreneurship and Small Business, vol. 3, no. 3 and 4, pp. 477-497.
  • Merrilees, B. and Frazer, L. 2006, 'Entrepreneurial franchisees have hidden superior marketing systems', Qualitative Market Research: An International Journal, vol. 9, no. 1, pp. 73-85.
  • Merrilees, B. 2005, 'Radical brand evolution: A case-based framework', Journal of Advertising Research, vol. 45, no. 2, pp. 201-210.
  • Merrilees, B., Getz, D. and O’Brien, D. 2005, 'Marketing stakeholder analysis: Branding the Brisbane Goodwill Games', European Journal of Marketing, vol. 39, no. 9 and 10, pp. 1060-1077.
  • Mowle, J. and Merrilees, B. 2005, 'A functional and symbolic perspective to branding Australian SME wineries', Journal of Product and Brand Management, vol. 14, no. 4, pp. 220-227.
  • Merrilees, B. and Miller, D. 2005, 'Emotional brand associations: a new KPI for e-retailers', International Journal of Internet Marketing and Advertising, vol. 2, no. 3, pp. 206-218.
  • Wong, H. and Merrilees, B. 2005, 'A brand orientation typology for SMEs: a case research approach', Journal of Product and Brand Management, vol. 14, no. 3, pp. 155-162.
  • Miller, D. and Merrilees, B. 2004, 'Fashion and commerce: an historical perspective on Australian fashion retailing 1880-1920', International Journal of Retail and Distribution Management, vol. 32, no. 8, pp. 379-389.
  • Merrilees, B. and Fry, M. 2003, 'E-trust: the influence of perceived interactivity on e-retailing users', Marketing Intelligence and Planning, vol 21, no. 2, pp. 123-128.
  • Sit, J., Merrilees, B. and Birch, D. 2003, 'Entertainment-seeking shopping centre patrons: the missing segments', International Journal of Retail and Distribution Management, vol. 31, no. 2, pp. 80-94.

Book chapters

  • Merrilees, B., Miller, D. and Herington, C. 2007, 'Leveraging the benefits of business clusters: a branding and stakeholder management framework', in R. MacGregor and A. Hodgkinson (Eds.) Small Business Clustering Technologies: Applications in Marketing, Management, IT and Economics, (pp. 16-28).  Hershey, PA: Idea Group Publishing.

Books

  • Dennis, C., Fenech, T. and Merrilees, B. 2004, E-retailing, Routledge, London.

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