Ms Kelli Bodey

B International Business, GCert TESOL, M Marketing and Management (Honours)

Lecturer, Griffith Business School

Contact details for Kelli Bodey

Research Expertise

• Franchising
• Services marketing
• Advertising and public relations
• Consumer behaviour
  

Current teaching areas

• Consumer psychology
• Strategic international marketing
• Corporate communications and public relations

Publications

Refereed journal articles 

• Bodey, K. and Grace, D. 2007, 'Contrasting “Complainers” with “Non-Complainers” on Attitude Toward Complaining, Propensity to Complain, and Key Personality Characteristics: A Nomological Look', Psychology & Marketing, vol. 24, no. 7, pp. 579-594.
• Frazer, L., Merrilees, B. and Bodey, K. 2007, 'Franchisors do their homework before entering international markets: Experiences from the Australian franchising sector', International Entrepreneurship and Management Journal, vol. 3, pp. 437-452.
• Bodey, K. and Grace, D. 2006, 'Segmenting service “complainers’ and “non-complainers” on the basis of consumer characteristics', Journal of Services Marketing, vol. 20, no. 3, pp. 178-187.
  

 Refereed conference publications

• Bodey, K., Weaven, S. and Grace, D. 2007, 'Critical factors which assist or hinder the achievement of the four franchising imperatives', in proceedings of ANZMAC 2007, Otago University, Dunedin.
• Bodey, K. and Weaven, S. 2007, 'Contrasting the four franchising imperatives across hybridised franchising governance models', in proceedings of The European Institute of Retailing and Services Studies (EIRASS) Conference, San Francisco, United States of America.
• Bodey, K. and Grace, D. 2004, 'Examining Self-Monitoring, Perceived Control, Self-Efficacy and Machiavellianism in the context of complaint behaviour', in proceedings of ANZMAC 2004, Victoria University, Wellington.