Ms Helen Perkins (formerly Roobottom)
Dip Teaching, B Business, B Psychology (Honours)
Lecturer, Griffith Business School
Contact details for Ms Helen Perkins
Research expertise
- Sustainability, and the social psychology of sustainability; environmental psychology.
- Values and their influence on human behaviour and choice, individual and community wellbeing and quality of life, ethics and moral reasoning; values and social marketing.
- Corporate social responsibility and ethics.
Current teaching areas
- Corporate communications and public relations
- Advanced studies in consumer decision making
- Market research
- Understanding data for decision making
Publications
Refereed journal articles
- Perkins, H. and Grace, D., 'Ecotourism: Supply of nature or tourist-driven demand?', Journal of Ecotourism, (under review).
Refereed and publishing proceedings papers
- Perkins, H. and Grace, D. 2007, 'Ecotourists: Do they really care about environmental sustainability?' Proceedings of ANZMAC 2007, December. Dunedin, New Zealand.
- Roobottom, H. 2004, 'A Proposed Investigation into Core Value Systems as Predictors of Ecotourist Choice and Behaviour. Proceedings of ANZMAC 2004, December. Wellington, New Zealand.
Other conference proceedings
- Roobottom, H. 2004, 'If Nature Matters ��� How Do We Measure Tourist Motivations and Experiences and Who Cares?', Presentation at 8th World Leisure Congress 2004, September. Brisbane, Australia.
- Roobottom, H., Kvapilova, A., Conlon, E., and Chekaluk, E. 2000, 'Perceptual performance tasks in sub-types of poor adult learners, migraineurs and high pattern sensitivity groups. Is poor magnocellular processing isolated to poor phonological readers?', In Australian Experimental Psychology Conference Extracts, Australian Journal of Psychology.
Reports (commissioned material)
- D.H. Zakus, M. Bird, T. Briggs, H. Perkins, and S. Meadows 2007, Basketball Market Research Report. 193 pp. Griffith University, Velocity Sports: Basketball Association, National Basketball League.
- D. H. Zakus, M. Bird, and H. Roobottom 2006, Report for the Australian Football League: Survey of the Gold Coast. 101 pages. Velocity Sports: Australian Football League.
- D. H. Zakus, M. Bird, and H. Roobottom 2005, Preliminary Market Insights Associated with Playing More Australian Football Leage Games and Locating an Australian Football League Team at the Gold Coast. 37pp. Griffith University: Australian Football League.