Mr Owen Wright
B Commerce, M Applied Law
Contact details for Owen Wright
Research expertise
- Franchising
- Retailing
- Marketing channels
- Branding strategies
- Channel conflict management
Current teaching areas
- Franchise management
- Retail marketing
- Entrepreneurial marketing
- Research methods
Publications
Refereed journal articles
- Wright, O., Frazer, L., and Merrilees, B., 2007, 'McCafe: The McDonald's Co-branding Experience', Journal of Brand Management, vol. 14, no. 6, pp. 442-457.
- Frazer, L., Merrilees, B., Wright, O., 2007, 'Power and control in the franchise network: Franchisees who compete with the franchisor', Journal of Marketing Management, vol. 23, no. 9-10, pp. 1037-1054.
- Wright, O., and Frazer, L, 2007, 'A multiple case analysis of franchised co-branding: new methods of growth in a maturing sector', Australasian Marketing Journal, vol. 15, no. 2, pp. 68-80.