Dr Sharon Schembri

Dr Sharon SchembriB Business (Honours), PhD

Lecturer, Griffith Business School

Contact details for Dr Sharon Schembri 

Research Expertise 

  • Critical marketing
  • Interpretive research
  • Consumer research
  • The sociology of consumption

Current teaching areas

  • Internship
  • Marketing projects

Publications

Refereed Journal Articles

  • Schembri, S. 2006, 'Rationalizing service logic, or understanding services as experience?' Marketing Theory, vol. 6, no.3, pp. 381-392.
  • Varey, R., Baxter, R., Brodie, R., Brookes, R., Plewa, C., Quester, P. and Schembri, S. 2005, 'Buyer-Seller relationships: Australasian research and reflections', Journal of Customer Behaviour, vol. 4, pp. 127-146.
  • Schembri, S. and Sandberg, J. 2002, 'Service quality and the consumers’ experience: Towards an interpretive approach', Marketing Theory, vol. 2, no. 2, pp. 189-205.

Refereed Conference Papers

  • Kristiansen, S. and Schembri, S. 2007, 'Brand consumption and construction of the self', Australia and New Zealand Marketing Academy 2007, Sydney, Australia, 4-7 December.
  • Schembri, S. 2006, 'Interpreting professional service quality: A study of General Practice medicine', International Institute for Qualitative Methodology 7th International Interdisciplinary Conference, Surfers Paradise, 13-16 July.
  • Schembri, S. 2005, 'The Harley-Davidson experience: Showcasing visual ethnography', 11th International Colloquium of Asia-Pacific Research in Organizational Studies, Melbourne, 4-7 December.
  • Schembri, S. and Boyle, M. 2005, 'Sociospatiality, place and the consumption experience', 11th International Colloquium of Asia-Pacific Research in Organizational Studies, Melbourne, 4-7 December.
  • Schembri, S. and Harsvik, T. 2004, 'Exploring service place: From servicescapes to contextual and social space', Australia and New Zealand Marketing Academy 2004, Wellington New Zealand, 29 Nov – 1 December.
  • Schembri, S. 2005, 'Visual as research method: Showcasing a visual ethnographic adventure', Australia and New Zealand Marketing Academy 2004, Dunedin New Zealand, 8-11 December.
  • Schembri, S. 2003, 'Evolving consumers and General Practice (GP) quality of service: An alternative theory of service quality', Australia and New Zealand Marketing Academy 2003, Adelaide, South Australia, 1-3 December.
  • Hoch, J., Schembri, S. and Sandberg, J. 2003, 'Service recovery competence: Towards an interpretive approach', United Kingdom Academy of Marketing Conference, Aston Business School, Birmingham England, 8-11 July.
  • Schembri, S. and Sandberg, J. 2003, 'Recognizing the consumer’s service quality experience', International Marketing and Development Conference, Bangkok, Thailand, 4-7 January.


 

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