Dr Robin Pentecost
MBA, PhD
Lecturer, Griffith Business School
Contact details for Dr Robin Pentecost
Research expertise
- Sponsorship
- Sports marketing
- Arts marketing
- Events marketing
Current teaching areas
- Marketing management and strategy
- Strategic international marketing
- Market research
- Services marketing
Publications
Refereed journal articles
- Prugsamatz, S. Pentecost, R. D., and Ofstad, L. 2006, 'The Influence of Explicit and Implicit Service Promises on Chinese Student’s Expectations of Overseas Universities', Asia Pacific Journal of Marketing and Logistics, vol.18, no. 2.
- Jones, M. Y., Pentecost, R. D. and Requena, G. 2005, 'Memory for Advertising and Information Content: Comparing the Printed Page to the Computer Screen', Psychology and Marketing, vol. 22, no. 8, pp. 623-649.
Books
- Case Study: 'A Carnival of Women, Parties, and Fast Cars: Indy Australian Style', Marketing (6th edition), Kotler, et. al. 2004.
Refereed proceedings
- Pentecost, R. D. 2008, 'Fashion Retailing and the Bottom line: The Effect of Generation Y, Gender, Fashion Consciousness, and Attitudes on Fashion Expenditure', paper accepted but yet to be presented at the European Institute of Retailing and Services Studies Conference, Zagreb, Croatia.
- Pentecost, R. D., and Andrews, L. 2007, 'Differences between students and non students’ willingness to donate to a charitable organisation', paper presented at the Australian and New Zealand Marketing Academy Conference, Otago, New Zealand.
- Kahle, S. H., Kahle, S.D. and Pentecost, R. D. 2007, 'Homeless Abroad, Homeless at Home: The Conundrum of Globalisation', paper presented at the Australian and New Zealand Marketing Academy Conference, Otago, New Zealand.
- Pentecost, R. D. and Prugsamatz, S. 2006, 'Fit in Sponsorship: Categorisations or Congruency', paper presented at the Australia New Zealand Marketing Academy Conference, Brisbane.
- Prugsamatz, S., Pentecost, R. D. and Ofstad, L. 2005, 'The influence of Explicit and Implicit Service Promises on Asian Students’ Pre-purchase Expectations of Overseas Higher Education', paper presented at the Australia New Zealand Marketing Academy Conference, Perth.
- Pentecost, R. D. and Spence, M. T. 2004, 'Exploring the Dimensions of Fit Within Sports Sponsorship', paper presented at the Australia New Zealand Marketing Academy Conference, Wellington, New Zealand.
- Pentecost, R. D. and Spence, M. T. 2003, 'An Empirical Analysis of the Effect of the Personal Fanaticism Scale (PFS) on Motivations, Involvement and Future Intentions', paper presented at Sports Marketing Association Australia and New Zealand Annual Conference, Otago, New Zealand.