Dr Margee Hume

Margee Hume

B Business, Dip Export Management, M Business Administration, PhD

Lecturer, Griffith Business School

Contact details for Dr Margee Hume

Research expertise

  • Not for profit marketing
  • Service marketing
  • Management and operations

Current teaching areas

  • Services operations and marketing
  • Interactive and digital marketing
  • Internal marketing
  • Strategic marketing

Publications

Books, monographs and chapters

  • Fisk, Gountas, Hume and Gountas, Interactive Service Marketing, First Asia Pacific (Services Marketing textbook). Published 2007, Wiley International.

Refereed journal articles

  • Hume, M., Sullivan Mort, G. 2009, 'Understanding the role of involvement in customer repurchase of the performing arts', Journal of Nonprofit and Public Sector Marketing vol.21, no. 1.
  • Hume M. 2008, 'Conceptualising a behavioural model of repeaters in the performing arts: the role of emotion, core service and peripheral service delivery', International Journal of Arts Management, vol. 10, no. 2, Winter 2008 (specialist journal).
  • Hume., M and Hume C. 2008, 'The Strategic Role of Knowledge Management in Non-profit Organisations', International Journal of Non-profit and Voluntary Sector Marketing, special issue on Non-profit Competitive Strategy.
  • Hume M., and Sullivan Mort. G., 2008, 'Repurchase in a performing arts context: What role does value play?', European Journal of Marketing.
  • Hume, M., 2008, 'Understanding core and peripheral service quality in customer repurchase of the performing arts', Managing Service Quality vol. 18, no. 4.
  • Hume, M., Sullivan Mort, G., and Winzar, H. 2007, 'Exploring Repurchase Intention in a Performing Arts Context: Who comes? And why do they come back?', International Journal of Not-Profit and Voluntary Sector Marketing
  • Hume, M., Sullivan Mort, G., Liesch, P., and Winzar, H. 2006, 'Understanding Service Experience in Non-Profit Performing Arts: Implications for Operations and Service Management', Journal of Operations Management, Special Issue: Not for Profit, Government and Voluntary Sector Management (Tier one journal and Financial Times Top 40).
  • Hume, M., Sullivan Mort, G., and Winzar, H. 2006, 'If the show must go on…..don’t forget the service!', International Journal of Management and Business Research (specialist journal).

Refereed conference papers

  • Hume, M., Winzar, H. and Sullivan-Mort, G. 2007, 'A Great Show Alone Won t Bring Them Back', Proceedings of 6th International Congress on Public and Non Profit Marketing, Portugal 2007.
  • Hume, C. and Hume, M. 2007, 'Knowledge Management for Not for Profit Organisations: Linking the customer and the employee through the management of knowledge', Academy of Marketing Conference.
  • Hume, M., Sullivan-Mort, G. and Winzar, H. 2007, 'Singing! Dancing! and Service!: A Great show needs service for them to come back', International Conference on Government and Non-Profit Marketing: Social Change sustainability and social entrepreneurship.
  • Hume, M., Sullivan Mort, G., Hume, C. 2006, 'Knowledge Management for Not for Profit: Establishing a Research Agenda', Third Non-profit Marketing Conference 2006.
  • Hume, M, Sullivan Mort, G., Winzar H. 2005, 'Encore! Encore! : The show gets a standing ovation but will you be back?', Second Non-profit Marketing Conference proceedings.
  • Gaytri, G., Mort, G., Can, C. and Hume. M. 2005, 'Understanding Islamic consumer perceptions about service quality', (Services Marketing Track), Australian and New Zealand Academy of Marketing proceedings.
  • Hume, M., Sullivan Mort, G., and Winzar, H. 2004, 'Repurchase intention in the performing arts', ANZMAC, Wellington, December 2004.
  • Hume, M., Sullivan Mort, G., and Winzar, H. 2004, 'Understanding Repurchase Intention in a Performing Arts Context', Inaugural Australasian Non-profit Marketing Conference: Perspectives and Advances, Canberra, September, 2004.
  • Hume, M., Sullivan Mort, G., and Winzar, H. 2004, 'The Role of Hedonic and Utilitarian Factors in Repurchase Decisions: A Performing Arts Context', World Marketing Congress, Gold Coast, July 2004.
  • Hume, M., Sullivan Mort, G., and Winzar, H. 2003, 'Understanding Consumer Evaluation Criteria for Repurchase in a Performing Arts Experience', Australian and New Zealand Marketing Academy, Adelaide, December, 2003.

Non-refereed publications, government reports

  • Social entrepreneurship, social change and sustainability, Proceedings of the 2007 International Non-profit and Social Marketing Conference, Brisbane, Australia. Editors: Gillian Sullivan Mort and Margee Hume Publishers: Griffith Business School, Griffith University, Queensland, Australia Year of Publication: 2007 ISBN 978-1-921291-17-3.

Refereed abstracts

  • Gayatri, G., Chan, C., Sullivan Mort, G. and Hume, M. 2006 'Islamic-Value Influences on Service Quality Measurement', 15th Annual Frontiers in Service Conference Brisbane, Australia, June, 2006.
  • Hume, M. 2003, 'Determining Consumer Evaluation Criteria for Repurchase in a Performing Arts Experience', Conference Proceedings University of Queensland Student Colloquium, 2003.

Citations

  • McColl-Kennedy, J.R. 2003, 'Services marketing: A managerial approach', Wiley,the marketing business case for diversity management for the Programme for the Practice of Diversity Management Department of Immigration and Multicultural and Indigenous Affairs in cooperation. Identification of satisfaction attributes using competitive analysis of the improvement gap. Author(s): Gérson Tontini, Amélia Silveira International Journal of Operations and Production Management 2007, vol 27, no. 5, pp.482 - 500.

Editorships

  • Special Editors, Sullivan Mort, G. and Hume, M., Special Issue Australasian Marketing Journal 2009, Social Change sustainability and social entrepreneurship.

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