Dr Hume Winzar

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B Business, M Business Administration, M Commerce, PhD

Senior Lecturer, Griffith Business School

Electronic marketing
Consumer behaviour
Measurement of consumer utility, product evaluation
Consumer response models
Effects of e-Commerce and globalisation on small to medium enterprises in developing economies
Cross-cultural comparisons of business

Winzar, H. 2007 (under review), 'A New Market Share Simulator for Small-Sample Conjoint Analysis Data', International Journal of Research in Marketing.
Hume, M., Sullivan-Mort, G. and Winzar, H. 2007 (under review), 'The show gets a standing ovation but the service does not. Will you come again to the performing arts?' Journal of Services Research.
Cragnolini, V., Heaney, J.G. and Winzar, H. 2007 (under review), 'New perspectives on older consumers’ relationship with interactive communication technologies: A study exploring surrogate adoption of the Internet', Journal of Consumer Behaviour.
Hume, M., Mort, G. and Winzar, H. 2007, 'Exploring Repurchase Intention in a Performing Arts' Context: Who Comes? And Why Do They Come Back?' International Journal of Nonprofit and Voluntary Sector Marketing, vol. 12, no.2, pp.135-148.
Reading, N., Varan, D., Bellman, S. and Winzar, H. 2006, 'Effectiveness of Telescopic Advertisements Delivered via Personal Video Recorders', Journal of Advertising Research, vol. 46, no.2, pp. 217-228.
Hume, M., Sullivan-Mort, G., Liesch, P.W. and Winzar, H. 2006, 'Understanding Service Experience in Non-Profit Performing Arts: Implications for Operations and Service Management', Journal of Operations Management, vol. 24, no. 4, pp. 304-324.
Frazer, L. and Winzar, H. 2005, 'Exits and Expectations: Why disappointed franchisees leave?' Journal of Business Research, vol. 58, no. 11, pp. 1534-1542.

Winzar, H. and Savik, P. 2002, 'Measuring Information Overload on the World Wide Web', Proceedings of the American Marketing Association Winter Educators' Conference, Austin, Texas (22-25 February).
Winzar, H. 2001, 'Managing an Asynchronous Learning Forum as Part of On-campus Teaching', Teaching Seminar presented to School of Business, The University of The Sunshine Coast (28 September).
Winzar, H. 2001, 'Using an Online Discussion Forum: Strategies for Enhanced Student Learning with E-mail and Threaded Discussion Lists', Teaching Seminar presented to Graduate School of Management, The University of Adelaide (6 September).
Sullivan-Mort, G., Winzar, H. and Min Han, C. 2001, 'Country Image Effects in International Services: A Conceptual Model and Cross National Empirical Test', Proceedings of the American Marketing Association Summer Educators' Conference, Washington DC (11-14 August).