Dr Diane Shao
B Business, M Business Administration (International with Honours), PhD
Lecturer, Griffith Business School
Contact details for Dr Diane Shao
Research expertise
- Strategy selection in consumer choice
- Encoding, retrieval and consumer consideration sets
- Non-comparable choice behaviour
- Multidimensionality of brand knowledge
Current teaching areas
- e-Retailing
- e-Customer relationship marketing
Publications
Refereed journal articles
- Lye, A., Shao, W., Rundle-Thiele, S. and Fausnaugh C. 2005, 'Decision waves: Consumer decision in today's complex world', European Journal of Marketing, vol. 39, no. 1/2, pp. 216-230.
Refereed conference papers
- Shao. W., Rundle-Thiele, S. and Lye, A. 2008, (forthcoming) 'Investigating strategy use in a single choice decision', Academy of Marketing Science Annual Conference, Vancouver, Canada.
- Rundle-Thiele, S., Shao, W. and Lye, A. 2007, 'Observing the role of differentiation in air-conditioning decisions', Academy of Marketing Science World Marketing Congress, Verona, Italy.
- Shao, W., Lye, A., Rundle-Thiele, S. 2006, 'Decision waves: How 'multi' is multi-phased decision making?', Association of Consumer Research Asia Pacific Conference, Sydney, Australia.
- Rundle-Thiele, S., Shao, W. and Lye, A. 2006, 'Strategy use in consumer decision processes', Australasian Business and Behavioural Sciences Association International Conference, Adelaide, Australia.
- Rundle-Thiele, S., Shao, W. and Lye, A. 2005, 'Computer process tracing method: Revealing insights into consumer decision-making', Australia and New Zealand Marketing Academy Conference, Perth, Australia.
- Shao, W., Lye, A., Rundle-Thiele, S. and Fausnaugh, C. 2003, Decision theory: Poised for the new millennium. Australia and New Zealand Marketing Academy Conference, Adelaide, Australia.