Dr Deborah Griffin

B Business (Honours, 1st Class), PhD

Lecturer, Griffith Business School

Contact details for Dr Deborah Griffin

Research expertise

• The application of marketing to social issues and their related behaviours
• The evaluation of exchange theory to social marketing
• The application of consumer behaviour to social marketing

Current teaching areas

• Social marketing
• Integrated marketing communications
• Market research

Publications

Refereed Journal Articles

• O'Cass, A. and Griffin, D. 2005, 'Antecedents and consequences of social issue advertising believability', International Journal of Nonprofit and Voluntary Sector Marketing, vol. 15, no. 1/2.
  
• Grace, D. and Griffin, D. 2005, 'Exploring Conspicuousness in the Context of Donation Behaviour', International Journal of Nonprofit and Voluntary Sector Marketing.
• Griffin, D. and O'Cass, A. 2004, 'Social Marketing: who really gets the message?', Journal of Nonprofit and Public Sector Marketing, vol.12, no. 2, pp. 129-147.
• Griffin, D. and O'Cass, A. 2004, 'Exploring anti-smoking and anti-drinking issues in the context of generally accepted consumer theory', Journal of Nonprofit and Public Sector Marketing', vol. 12, no. 2, pp. 105-127.

Refereed Conference Papers

• Griffin, D. and Grace, D. 2005, 'A conceptualization and exploration of conspicuous versus non-conspicuous donation behavior', EMAC 2005 Conference, Milan, Italy.
  
• Griffin, D. and Grace, D. 2005, 'A study of conspicuous and non-conspicuous donation behaviour based on consumer characteristics', Proceedings of the ANZMAC Conference 2005.
• Griffin, D. and O'Cass, A. 2005, 'Pro-social Behaviour: An Exploratory Study of Individuals Who Undertake Positive Social Behaviours', Proceedings of the ANZMAC Conference 2005.
• O'Cass, A. and Griffin, D. 2004, 'Consumers' future considerations: An assessment of risk and involvement in social issues', Proceedings of the ANZMAC Conference 2004.
  
• Griffin, D. and O'Cass, A. 2003, 'Antecedents and consequences of social issue advertising believability', Proceedings of the ANZMAC Conference 2003.