Dr Arthur Sweeney
B Arts, M Commerce, PhD
Lecturer, Griffith Business School
Contact details for Dr Arthur Sweeney
Research expertise
- Internet marketing
- Marketing management
- Marketing education
- e-Publishing
- e-Education
- e-Relationships
Current teaching areas
- Internet marketing
- Project management
- International marketing
Publications
Refereed journal articles
- Sweeney, A. 2008, ‘Multicultural influences on group learning: A qualitative higher education study’, Assessment & Evaluation in Higher Education, vol. 33, no. 2, pp. 119-132.
- Sweeney, A. 2007, ‘Electronic government-citizen relationships: Exploring citizen perspectives’, Journal of Information Technology and Politics, vol. 4, no. 2, pp. 101-116.
- Morrison, M., Sweeney. A. and Heffernan, T. 2006, 'Karns's Learning Styles and Learning Effectiveness: A Rejoinder', Journal of Marketing Education, vol.28, no.1, pp. 64-68.
- Sweeney, A. 2004, 'Clicks vs. bricks: internet-facilitated relationships in financial services', International Journal of Internet Marketing and Advertising, vol.1, no.4, pp. 350-370.
- Morrison, M., Sweeney, A. and Heffernan, T. 2003, 'Learning Styles of On-Campus and Off-Campus Marketing Students: The Challenge for Marketing Educators', Journal of Marketing Education, vol. 25, no. 3, pp. 208-217.
Book chapters
- Sweeney, A.D.P. and Perry, C. 2004, 'Using Focus Groups to Investigate New Ideas: Principles and an example of Internet-Facilitated Relationships in a regional Financial Services Institution', in R. Buber, J. Gadner and L. Richards (Eds.), Applying Qualitative methods to Marketing Management Research, Palgrave Macmillan, Houndmills, pp. 105-122.
Refereed conference papers
- Sweeney, A.D.P. and Morrison, M. 2003, 'The impact of the Internet on consumer lifestyles: Qualitative insights from households in country Australia', Australian and New Zealand Marketing Academy Conference, Adelaide, 1-3 December, pp. 1680-1686.
- Heffernan, T., Morrison, M. and Sweeney, A.D.P. 2003, 'Attributes of an effective marketing academic: Qualitative insights from an Australian university', Australian and New Zealand Marketing Academy Conference, Adelaide, 1-3 December, pp. 1400-1406.