Associate Professor Nigel Pope

B Arts, GCert Higher Education, M Business Administration, PhD

Associate Professor, Griffith Business School

Contact details for Associate Professor Nigel Pope

Research expertise

• Hedonic consumption

Current teaching areas

• Consumer psychology
• Social Marketing - applying
• Entertainment and the arts marketing
• Introduction to marketing

Publications

Research Monographs

• Forster, J. and Pope, N. K. Ll. 2004, The Political Economy of Global Sports Organisations, London: Routledge ISBN: 0415267730. 190 pages.

Edited Research

• K. E. Voges and N. K. Ll. Pope (Eds.) 2006, Business Applications and Computational Intelligence. Hershey, PA: Idea Group Publishing. ISBN 159140703 – 6. 481 pages.

Text Books

• Assael, H., Pope N., Brennan, L. and Voges K. 2007, Consumer Behaviour: A strategic approach, Pacific Rim Edition, Brisbane: Wiley. ISBN 0-470-81117-X. 584 pages.
• Forrest, E. J. and Pope, N. K. Ll. 2001, Marketing: Your Desktop Companion
• Pope, N. K. Ll. and Turco, D. M. 2001, Sport and Event Marketing, Sydney: Irwin/McGraw Hill, ISBN 0-07-470811-2. 224 pages.

Book Chapters

• Kumar, P., Krishna, P. R., Bapi, R. S., and De, S. K. 2007, Rough clustering of sequential data, Data and Knowledge Engineering, [forthcoming.]
• Takaoka, T., Pope, N. K. Ll., and Voges, K. E. 2006, Algorithms for data mining, in K. E. Voges and N. K. Ll. Pope (Eds.). Business Applications and Computational Intelligence. Hershey, PA: Idea Group Publishing, pp. 291-314.
• Pope, N. K. Ll., and Voges, K. E. 2006, Ankle bones, rogues and sexual freedom for women: Computational intelligence in historical context, in K. E. Voges and N. K. Ll. Pope (Eds.). Business Applications and Computational Intelligence, Hershey, PA: Idea Group Publishing, pp. 461-468.
• Voges, K. E. and Pope, N. K. Ll. 2006, Computational intelligence applications in business - A cross section of the field, in K. E. Voges and N. K. Ll. Pope (Eds.). Business Applications and Computational Intelligence, Hershey, PA: Idea Group Publishing, pp. 1-18.
• [Cited in: Lingras P. and West, C. 2004, Interval set clustering of web users with rough K-means. Journal of Intelligent Information Systems, 23(1), 5-16.

Refereed Journal Articles

• Mark R. Brown, Roop K. Bhadury, Nigel K. Ll. Pope, 'An empirical investigation of the effects of comedic violence in viral advertising', Journal of Advertising, under second review.
• Roop K. Bhadury, Mark R. Brown, Nigel K. Ll. Pope, 'Analogical Thinking, Near Priming, and Fixation Effects in Advertising Creativity,' Journal of Advertising Research, under review.
• Pope, N. K. Ll., Voges K. E. and Brown, M. 2008, 'Winning Ways: Immediate and Long-term Effects of Sponsorship on Perceptions of Brand Quality and Corporate Image', Journal of Advertising.
• Stavros, C., Pope, N. K. Ll. and Winzar, H. 2008, 'Relationship Marketing in Australian Professional Sport: An Extension of the Shani Framework', Sport Marketing Quarterly.
• Kuhn, K., Alpert, F. and Nigel K. Ll. Pope 2008, 'Developing and testing an application of Keller’s brand equity model in a B2B context. Qualitative Market Research: An International Journal, vol. 11, no. 1, pp. 40-58.
• [Cited in Chang C-C. 2007, 'The relative effectiveness of comparative and noncomparative advertising - Evidence for gender differences in  information-processing strategies', Journal of Advertising, vol. 36, no. 1, pp. 21-35
• [Cited in: Steensels, Caroline; Lies Leemans; Herman Buelens; Elisabeth Laga; Annie Lecoutere; Gert Laekeman; Steven Simoens (2006) Peer assessment: A valuable tool to differentiate between student contributions to group work? Pharmacy Education, vol. 6, no. 2 pp. 111–118.
• [Cited in: Doherty, N. F. and Ellis-Chadwick, F. E. 2006, 'New perspectives in internet retailing: a review and strategic critique of the field', International Journal of Retail and Distribution Management, vol. 34, no. 4/5, pp. 411-428.
• Pope, N. K. Ll. 2005, 'The Impact of Stress in Self- and Peer-Evaluation', Assessment and Evaluation in Higher Education, vol. 30, no. 1, pp. 51-64.
• [Cited in: Jontes, T. 2005, 'Analiza Trzno Komunikacijskih Dejavnosti V Košarkarski Soli Union Olimpija', Diplomsko Delo, Univerza V Ljubljani Ekonomska Fakulteta.
• Pope, N. K. Ll., Voges K. E. and Brown, M. 2004, The Effect of Provocative Nudity on Attitude to the Ad and Corporate Image: differences between cause-related and product-based advertising. Journal of Advertising, vol. 33 (Spring), pp. 69-82.
• Brown, M.R., Pope, N.K.Ll., and Voges, K. 2003, 'Buying or Browsing? An Exploration of Shopping Orientations and Online Purchase Intention', European Journal of Marketing, vol. 37, no. 11/12, pp. 1666-1684.
• [Cited in: Walliser, Björn 2003, 'L’evolution and l’etat de l’art de la recherché internationale sur la parrainage', Recherche et Applications en Marketing, vol. 18, no. 1, pp. 65-94.
• [Cited in: Hoek, J. and P Gendall 2003, 'Sponsorship Evaluation: Integrating Robust Research With Wishful Thinking?' Proceedings of the Market Research Society of New Zealand Conference,1-18.

Refereed Conference Proceedings

• Kerri-Ann L. Kuhn and Nigel K. Ll. Pope and Kevin E. Voges, 2007, Exploring Product Placement in Games: An Investigation of Recall Effects. Australian and New Zealand Academy of Marketing 2007. Univerity of Otago, New Zealand.
• Nigel K. Ll. Pope, Kevin E. Voges, Kerri-Ann L. Kuhn and E. L. Bloxsome, 2007, Pornography and Erotica: Definitions and Prevalence. Proceedings of the 2007 International Nonprofit and Social Marketing Conference: Social Entrepreneurship, Social Change and Sustainability, Griffith University, Brisbane.
• Ellen L. Bloxsome, Kerri-Ann L. Kuhn, Nigel K. LI. Pope and Kevin E. Voges, 2007, The Pornography and Erotica Industries: Lack of Research and Need for a Research Agenda. Proceedings of the 2007 International Nonprofit and Social Marketing Conference: Social Entrepreneurship, Social Change and Sustainability, Griffith University, Brisbane.
• Hume Winzar and Nigel Pope and Ki Wan Kim and Edward Forrest, 2006, Leveraging the Factors Affecting Participation in the Martial Arts: A Validation and Application of Twemlow, Lerma and Twemlow. Australian and New Zealand Marketing Academy 2006, Brisbane.
• Westberg, K. and Pope, N. 2005, An Examination of Cause-Related Marketing in the Context of Brand Attitude, Purchase Intention, Perceived Fit and Personal Values. Australia and New Zealand Marketing Academy, 2005.
• Westberg, K. and Pope, N., 2005, Towards a New Definition in Cause-Related Marketing. 34th Annual European Marketing Academy Conference, Milan.
• Pope, Nigel K. Ll., Kevin E. Voges and Mark R. Brown, 2004, Consumer Response to a Bushfood stimulus under Taste Test Condition. Barry Davies and Janine Dermody (Eds.), Proceedings of the Academy of Marketing Conference 2004, Cheltenham: University of Gloucester, CD-ROM.
• Giyan, Bhavit, Kevin E. Voges and Nige K. Ll. Pope, 2004, Artificial Neural Networks in Marketing from 1999-2003: a region of origin and topic area analysis. Jim Wiley and Peter Thirkell (Eds.) Australian and New Zealand Marketing Academy 2004 Proceedings, Wellington: Victoria University, CD-ROM.
• Pope, Nigel K. Ll., Kevin E. Voges and Mark R. Brown, 2004, Consumer Attitudes Towards Genetically Modified Foods: Development of a Multi-Dimensional Scale. Jim Wiley and Peter Thirkell (Eds.) Australian and New Zealand Marketing Academy 2004 Proceedings, Wellington: Victoria University, CD-ROM.
• Kerri Kuhn, Anita Love and Nigel K. Ll. Pope 2004, Brand Placements in Computer and Video Games: An overview and research questions. Jim Wiley and Peter Thirkell (Eds.) Australian and New Zealand Marketing Academy 2004 Proceedings, Wellington: Victoria University, CD-ROM.
• Voges, K. and Pope, N. (2004) Generating Compact Rough Cluster Descriptions Using an Evolutionary Algorithm. K. Deb et al. (Eds.): GECCO 2004, LNCS 3103, pp. 1332–1333.
• Brown, M.R., Pope, N.K. Ll. and Voges, K.E. 2003, An examination of the effect of sponsorship stimuli on consumer perceptions of concrete and abstract brand attributes. Australian and New Zealand Marketing Academy Proceedings, Adelaide, University of South Australia.