Associate Professor Gillian Sullivan Mort

Gillian Sullivan Mort

B Science, B Arts, GDip Psychology, GDip Education, M Business Administration, PhD

Head of Department, Griffith Business School
Associate Professor, Griffith Business School

Contact details for Associate Professor Gillian Sullivan Mort

Research expertise

  • International marketing
  • Social entrepreneurship
  • Non-profit marketing
  • Consumer behaviour

Current teaching areas

  • Entrepreneurial Innovation Marketing
  • Global Marketing
  • International Market Strategies and Operations
  • Social Marketing: Applying

Publications

Books

  • Cateora, P., Sullivan Mort, G et al (forthcoming 2008) International Marketing 1st Australasian Edition, McGraw Hill, Melbourne.

Edited proceedings

  • Sullivan Mort, G.M. and Hume, M. 2007, International Non-Profit and Social Marketing Conference 2007, 'Social Entrepreneurship, Social Change and Sustainability', Department of Marketing, Griffith Business School, ISBN 978-1-921291-17-3.
  • Sullivan Mort, G.M. ed., 2004, 'Nonprofit Marketing: Perspectives and Advances', School of Business and Information Management, Faculty of Economics and Commerce, The Australian National University. ISBN: 0-646-43940-5.

Book chapters

  • Sullivan Mort, G.M. and Weerawardena, J. 2008, 'Social Entrepreneurship: Advancing Theory, Maintaining Relevance' in Sargeant, A. and Wymer, W. A. Companion of Nonprofit Marketing, Routledge, London.
  • Drennan, J., Sullivan Mort, G.M., and Previte, J. 2008, 'End User Consumer Attitude to Online Privacy', A Handbook of End User Computing, Forthcoming.
  • Gayatri, G., Sullivan Mort, G.M., Chan, C. and Hume M. 2006, (Reprint), 'Understanding Service Quality from the Islamic Consumer Perspective', Services Marketing, Recovery, Lapses and Guarantee.
  • Weerawardena, J., Sullivan Mort, G. M., Liesch, P. and Knight, G. 2006, 'Dynamic Learning Capabilities and Internationalization of Born Globals', European International Business Association Conference, Copenhagen, 2003. Reprinted in Derigo, L., Next Step the World, Austrade, Commonwealth of Australia.

Refereed journal articles

  • Hume, M. and Sullivan Mort, G.M. 2008 (forthcoming), 'Understanding the Role of Involvement in Customer Repurchase of the Performing Arts', Journal of Nonprofit and Public Sector Marketing.
  • Hume, M. and Sullivan Mort, G.M. 2008 (forthcoming), 'Satisfaction in Performing Arts: The Role of Value', European Journal of Marketing.
  • Sullivan Mort, G.M., Weerawardena, J. and Williamson, B. 2007, 'Branding in the Nonprofit Context: The Case of Surf Life Saving Australia', Australasian Marketing Journal, vol. 15, no. 2, pp. 108 – 119.
  • Sullivan Mort, G.M. and Drennan, J. 2007, 'Mobile Communications: A Study of Factors Influencing Consumer Use of m-Services', Journal of Advertising Research, vol. 47, no. 3, pp. 302-312.
  • Chen, C-H. and Sullivan Mort, G. M. 2007, 'Consumers' technology adoption behaviour: an alternative model', The Marketing Review, vol.7, no. 4, pp. 355-368.
  • Dann, S., Harris, P., Sullivan Mort, G.M., Fry, M.L. and Binney, W. 2007, 'Reigniting the Fire', Journal of Public Affairs, vol. 7, no. 3, pp. 291-304.
  • Weerawardena, J., Sullivan Mort, G.M., Liesch, P. and Knight, G. 2007, 'Conceptualizing Accelerated Internationalization in the Born Global Firm: A Dynamic Capabilities Perspective', Journal of World Business, vol. 42, no. 2, pp. 294-306.
  • Hume, M, Sullivan Mort, G.M. and Winzar, H. 2007, 'Exploring Repurchase Intention in a Performing Arts Context: Who Comes? and Why Do They Come Back?' International Journal of Nonprofit and Voluntary Sector Marketing, vol. 12, no. 2, pp. 135-148.
  • Sullivan Mort, G.M. 2006, 'Nonprofit and Voluntary Sector Marketing: An International Perspective', Editorial Review Essay Special Issue International Journal of Nonprofit and Voluntary Sector Marketing , vol. 11, no. 4, pp. 267-270.
  • Sullivan Mort, G.M. and Weerawardena, J. 2006, 'Networking Capability and International Entrepreneurship: How Networks Function in Australian Born Global Firms', 'International Marketing Review, vol. 23, no. 5, pp. 549-572.
  • Hume, M, Sullivan Mort, GM, Liesch, P and Winzar, H. 2006, 'Understanding Service Experience in Non-Profit Performing Arts: Implications for Operations and Service Management', Journal of Operations Management, vol. 24, no. 4, pp. 304-324.
  • Weerawardena, J. and Sullivan Mort, G. 2006, 'Investigating Social Entrepreneurship: A Multidimensional Model', Journal of World Business, vol. 41, no. 1, pp. 21-35.
  • Drennan, J., Sullivan Mort, G.M. and Previte, J. 2006, 'Privacy, Risk Perception and Expert Online Behaviour: An Exploratory Study of Household End Users', Journal of Organizational and End User Computing, vol. 18, no. 1, pp. 20-43.
  • Sullivan Mort, G. and Drennan, J. 2005, 'M-Commerce Drivers: An Examination of M-Services and Mobile User Characteristics', Journal of Database Marketing, vol. 12, no. 4, pp. 327-342.
  • Sullivan Mort, G.M., McColl-Kennedy, J., Kiel, G. and Soutar, G. 2004, 'Australian and New Zealand Senior Academics’ Perceptions of Marketing Journals', Australasian Marketing Journal, vol. 12, no. 2, pp. 51-61.
  • Sullivan Mort, G.M. and Rose, T. 2004, 'The Effect of Product Type on Values Linkages in the Means End Chain: Implications for Theory and Method', Journal of Consumer Behaviour: An International Review, vol. 3, no. 3, pp. 221-234.
  • Sullivan Mort, G.M. and Roan, A. 2003, 'Smart State: Queensland in the Knowledge Economy', Queensland Review, vol. 10, no. 1, pp. 11-28.
  • Sullivan Mort, G.M. and Duncan, M. 2003, 'Owned by..: Country of Origin’s New Cue', Journal of International Consumer Marketing, vol. 15, no. 3, pp. 49-69.
  • Sullivan Mort, G.M., Weerawardena, J. and Carnegie, K. 2003, 'Social Entrepreneurship: Towards Conceptualisation', International Journal of Nonprofit and Voluntary Sector Marketing, vol. 8, no. 1, pp. 76-90.

Refereed conference papers

  • Sullivan Mort, G.M., Weerawardena, J. and Liesch, P. 2008 (Forthcoming),'Entrepreneurial Marketing: Its Role in the Accelerated Internationalization of the Born Global Firm', American Marketing Association, Summer Educators' Conference, San Diego, California.
  • Chen, C.H. and Sullivan Mort, G. 2007, 'Ready or not? That is the Question for Consumer Technology Acceptance', Australian and New Zealand Marketing Academy Conference, Otago, 2007.
  • Hussain, R., Sweeney, A. and Sullivan Mort, G. 2007, 'The Impact of Banner Advertisement Frequency on click through', Australian and New Zealand Marketing Academy Conference, Otago, 2007.
  • Hussain, R., Sweeney, A. and Sullivan Mort, G. 2007, 'The Impact of Banner Advertisement Frequency on Brand Awareness', Australian and New Zealand Marketing Academy Conference, Otago, 2007.
  • Drennan, J., Brown, M and Sullivan Mort, G. 2007, 'The Impact of M-Bullying on Self-Esteem and Subjective Well Being', International Nonprofit and Social Marketing Conference, Brisbane, 2007.
  • Hume, M, Sullivan Mort, G.M. and Winzar, H. 2007, 'Singing! Dancing! and Service!: A Great show needs service for them to come back', International Nonprofit and Social Marketing Conference, Brisbane, 2007.
  • Hume, M. and Sullivan Mort, G.M. 2007, 'Managing complexity in the service exchange: the customer, the employee and the complex encounter', Proceedings of Academy of Marketing Conference, Windsor, United Kingdom.
  • Chen, C-H. and Sullivan Mort, G. M. 2007, 'Household end user evaluations of alternative consumer technology: Technology readiness, risk and value', Proceedings of Academy of Marketing Conference, Windsor, United Kingdom.
  • Hassan, S. H., Sullivan Mort, G. Kamal, K. A. M. 2007, 'Functional Food Consumption in Multi-Cultural Society: A Study of Cultural Values Convergence in Malaysia', Proceedings of Academy of Marketing Conference, Windsor, United Kingdom.
  • Hume, M., Winzar, H., and Sullivan Mort, G.M. 2007, 'A Great Show Alone Won’t Bring Them Back', Proceedings of the VIth International Congress on Public and Non-profit Marketing, University of Minho, Braga, Portugal.
  • Sullivan Mort, G.M., Weerawardena, J. and Williamson, B. 2007, 'Brand Personality and Brand Heritage: A Case Study of Surf Life Saving Australia', Academy of Marketing Science - World Marketing Congress, Verona, Italy 3-7 July, 2007.
  • Douglas, H., Sullivan Mort, G. and Cuskelly, G. 2007, 'Analyzing elements affecting the survival of new nonprofit organizations in the context of social entrepreneurship ventures', Fourth Australian Graduate School of Entrepreneurship International Research Exchange, February 6-9 2007, Brisbane, Australia.
  • Davis, M. and Sullivan Mort, G.M. 2006, 'Childhood Obesity and Children’s Food Values: Research for Social Marketing', Australian and New Zealand Marketing Academy Conference, Brisbane, 2006.
  • Drennan, J. Previte, J. and Sullivan Mort, G. 2006, 'Exploring M-Consumers’ Transitioning Between Vulnerability and Responsibility: An M-Gambling Consumption Study', 3rd Australasian Nonprofit and Social Marketing Conference, Newcastle, Australia, 2006. Best Paper Award.
  • Hume, M., Sullivan Mort, G. and Hume C. 2006, 'Knowledge Management for NFP: Establishing a Research Agenda', 3rd Australasian Nonprofit and Social Marketing Conference, Newcastle, Australia, 2006.
  • Previte, J., Drennan, J. and Sullivan Mort, G.M. 2006, 'M-technology, Consumption and Gambling: A conceptualisation of consumer vulnerability in an m-gambling marketspace', 31st Annual Macromarketing Seminar, Queenstown New Zealand.
  • Gayatri, G., Chan, C., Sullivan Mort, G.M. and Hume, M. 2006, 'Islamic-Value Influences on Service Quality Measurement', Fifteenth Annual Frontiers in Service Conference, American Marketing Association, Brisbane, Australia.
  • Sullivan Mort, G.M. and Weerawardena, J. 2005, 'Networking Capability and ‘Born Global’ Exporters', Australian and New Zealand Marketing Academy Conference, Fremantle, 2005.
  • Gayatri, G., Sullivan Mort, G.M., Chan, C. and Hume M. 2005, 'Understanding Service Quality from the Islamic Consumer Perspective', Australian and New Zealand Marketing Academy Conference, Fremantle, 2005.
  • Hume, M, Sullivan Mort, G.M. and Winzar, H. 2005, 'Encore! Encore! The Show Gets a Standing Ovation but Will You Be Back?' Second Australasian Nonprofit and Social Marketing Conference, Deakin University, Melbourne, Victoria.
  • Weerawardena, J. and Sullivan Mort, G.M. 2005, 'Environmental Dynamics, Learning and Innovation in Social Enterprises: Some Preliminary Findings', Academy of Marketing Science – World Marketing Congress 2005, Munster Germany.
  • Hume, M., Sullivan Mort, G.M. and Winzar, H. 2004, 'Repurchase in a Performing Arts Context: It is All About How We are Treated', Australian and New Zealand Marketing Academy Conference, Wellington, 2004.
  • Sullivan Mort, G.M and Drennan, J. 2004, 'M-Commerce Drivers: Development of a Usage Benefit Typology for M-Services', Australian and New Zealand Marketing Academy Conference, Wellington, 2004.
  • Sullivan Mort, G. and Weerawardena, J. 2004, 'Competitive Strategy in Social Enterprises: Some Preliminary Findings and Marketing Implications', Inaugural Australasian Nonprofit Marketing Conference, Canberra, 2004.
  • Roan, A. and Sullivan Mort, G. 2004, From ‘Sunshine’ to ‘Smart’: Repositioning Queensland for the Knowledge Economy. Inaugural Australasian Nonprofit Marketing Conference, Canberra, 2004.
  • Hume, M., Sullivan Mort, G.M. and Winzar, H. 2004, 'Understanding Repurchase Intention in a Performing Arts Context', Inaugural Australasian Nonprofit Marketing Conference, Canberra, 2004.
  • Drennan, J and Sullivan Mort, G.M. 2004, 'Influence of perceptions of product value and personal attributes on consumer use of m-services: A structural equation modelling approach', European Marketing Academy Conference, Murcia, Spain, 2004.
  • Weerawardena, J. and Sullivan Mort, G.M. 2004, 'Social Entrepreneurship: A Grounded Approach to Theory Development', European Marketing Academy Conference, Murcia, Spain, 2004.
  • Hume, M., Sullivan Mort, G.M. and Winzar, H. 2004, 'Emotions and Performing Arts Consumption', Academy of World Business, Marketing and Management Development Conference.
  • Drennan, J and Sullivan Mort, G.M. 2003, 'Examination of the Influence of Personal Attributes on Consumer Use of M-services', Australian and New Zealand Marketing Academy Conference, Adelaide, 2003.
  • Hume, M, Sullivan Mort, G.M. and Winzar, H. 2003, 'Understanding Consumer Evaluation Criteria for Repurchase in a Performing Arts Context, Australian and New Zealand Marketing Academy Conference, Adelaide, 2003.
  • Weerawardena, J., Sullivan Mort, G.M., Liesch, P and Knight, G. 2003, 'Dynamic Learning Capabilities and Internationalization of Born Globals', European International Business Association Conference, Copenhagen, 2003.(Competitive Track).
  • Sullivan Mort, G.M. 2003, 'Conceptual Equivalence in Cross-cultural Research: Considering Research Approaches and Procedures in a Multi-cultural Global Business Environment', Academy of Marketing Science, World Marketing Congress, Perth, 2003.

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