Franchising
Franchising is everywhere. From hamburgers to lawn mowing; juice bars (like Boost Juice) to piano lessons - franchising has permeated our business and social culture.
Griffith University, through the Griffith Business School, offers structured franchising training which is not available at other any university in Australia.
Latest posts from our Franchising blog
Asia-Pacific Centre for Franchising Excellence
Australia has been coined the ‘franchise capital of the world’ because it has over three times the number of franchise systems per capita than the United States. The Australian franchising sector is ...
Franchising course
Interested in studying franchising at Griffith University? For details, click here: Franchising course-Griffith University-flyer 2008.pdf ...
Move to prevent franchising conflict
Move to prevent franchising conflict by Professor Lorelle FrazerFollowing on from the earlier blog “Who wears the pants”, a team of researchers at Griffith University have been awarded an Australian ...
Women in franchising
Australia is said to be the ‘franchise capital of the world’ because it has over three times the number of systems per capita than the United States. However, fewer women enter franchising than small ...
Desirable attributes of franshisee and franchisor
Building a strong franchise group is clearly what all franchisors want to achieve. So what makes a good franchisee? Surely that is the holy grail of every franchisor, to find the perfect franchisee an ...
Franchisor vs Franchisee: Who really wears the pants?
At a recent seminar on power relationships in franchising, presented by myself and Franchise Advisory Centre Director Jason Gehrke, we discussed that franchisors and franchisees wield significant powe ...
Effective Relationships in Franchises
Bill Merrilees, Greg Nathan and I conducted research recently on the building of relationships between franchisees and franchisors, and how those relationships change depending not only on the individ ...
Brand Piracy by Former Franchisees
“There are no new ideas. There are only new ways of making them felt”, according to American poet Audre Lorde. This is obviously the premise upon which some franchisees build their businesses after le ...
Co-branding and McDonald?s
Research I’ve been conducting for my PhD has been exploring the new phenomena of the use of co-branding in franchising to stimulate and rejuvenate growth in a mature franchising sector. The case study ...
Whose Fault is it Anyway?
Whose Fault is it Anyway? Franchisee Failure – Misrepresentation or Misunderstanding Professor Lorelle Frazer My research, as well as that of others, points to the fact that people that are succes ...
Booming franchising sector still has room to grow
Research conducted by myself with colleague Professor Bill Merrilees, who is head of the Griffith Business School Marketing Department, has discovered Australian franchise companies are expanding over ...
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