D Exercise, B Business, M Business Administration, PhD

Research Member, Centre for Tourism, Sport and Service Innovation

Contact details for Dr Margee Hume

Research expertise

• Not for profit marketing
• Service marketing
• Management and operations

Publications

Recent case studies

• McColl-Kennedy J.R. and Keil, G. (2000) Marketing: A Strategic Approach, p.657, Nelson Thompson Learning, Melbourne, VIC.

Refereed conference papers

• Hume, M., Sullivan Mort, G., and Winzar, H. (2003) Understanding Consumer Evaluation Criteria for Repurchase in a Performing Arts Experience. Conference Proceedings: ANZMAC Conference, Adelaide, December 2003.
• Hume, M. (2000) The Influence of Duration and Complexity on the Customer Satisfaction Equation: Building the Case for the Complex Episodic Encounter, Paper accepted for Competitive Stream, ANZMAC Conference 2000.
• Hume, M. (2000) The Influence of Episodic, Extended and Continuous Service Encounters on the Customer Satisfaction Equation, Conference Proceedings: South East Queensland Marketing Educators Conference, 15-16 December 1999, Sunshine Coast, QLD.

Refereed abstracts

• Hume, M. and Sullivan Mort G.A. (2002) Contextual Study of the Relationship of Service Quality, Customer Satisfaction and Repurchase Intention: The Impact of Service Encounter Dimensions on Encounter Evaluation. Conference Proceedings: International Services Marketing Conference, University of Queensland, 1-5 July.
• Hume M. (2000) The Influence of Complexity and Duration of Service Encounters on the Customer Satisfaction Equation: A Theoretical framework. Conference Proceedings: International Services Marketing Conference, 15-16 May.

Refereed PhD colloquia

• Hume, M. (2003) Determining Consumer Evaluation Criteria for Repurchase in a Performing Arts Experience. Conference Proceedings: University of Queensland Student Colloquia.
• Hume, M. (2002) The impact of encounter type on customer satisfaction. Conference Proceedings: University of Queensland Student Colloquia.
• Hume, M. (2000) The Impact of the Complex Episodic Encounter on Customer Satisfaction. Conference Proceedings: PhD Colloquial, ANZMAC Conference.