Dip Film Video, B Commerce (Hons 1), PhD
Senior Lecturer, Griffith Business School
Contact details for Dr Marie-Louise Fry
Research Expertise
- Social marketing
- Advertising: motivated/biased reasoning; message processing
- Public policy: marketing and vulnerable population
- Consumer behaviour: comprehension processes, emotions
Current teaching areas
- Social Marketing
- Corporate Communication and Public Relations
Publications
Referred journal articles
- Fry, M-L 2011, 'Seeking the pleasure zone: Understanding young adult's intoxication culture', Australasian Marketing Journal, vol.19, pp. 65-70.
- Fry, M-L 2010, 'Countering consumption in a culture of intoxication', Journal of Marketing Management, vol. 26, no.13/14, pp.1279-1294.
- Dann, S and Fry, M-L 2009, 'Benchmarking road safety success: Issues to consider', Australasian Marketing Journal, vol. 17, no. 4, pp. 226-231.
- Fry, M-L 2008, 'Targeting young adult drink-driving behaviour: A value benefit perspective' International Journal of Nonprofit and Voluntary Sector Marketing, vol. 13, no. 3, pp. 227-235.
- Fry, M-L 2007, 'Looking through the social marketing lens: Research issues and techniques', Australasian Journal of Market and Social Research, vol. 15, no. 2, pp. 35-44.
- Dann, S, Fry, M-L, Binney, W, Sullivan-Mort, G, Harris, P 2007, 'Challenges facing Social Marketing', Journal of Public Affairs, vol. 7, no. 4, pp. 291-304.
Book Chapters
- Polonsky, MJ, Carlson, L and Fry, M-L 2009, 'The Harm Chain: A public policy development and stakeholder perspective', in J Stanley, M Shapiro, C Tadajewski and J Schultz (eds), Macromarketing, Sage Publications.