Griffith University

B Business (Honours, 1st Class), PhD

Professor, Griffith Business School

Contact details for Prof Debra Grace

Research expertise

• Services marketing
• Marketing communications
• Consumer behaviour
• Research methods

Current teaching areas

• Services Marketing
• Consumer Psychology
• Advertising and Creative Strategies
• Research Methods

Publications

Forthcoming

• Grace, D and Weaven, S (in press 2011), 'An Empirical Analysis of Franchisee Value-in-Use, Investment Risk and Relational Satisfaction', Journal of Retailing.
• Ross, M and Grace, D (in press 2011) 'Conceptualisation of recruitment performance in the international education industry', Journal of Marketing Management.
• King, C and Grace, D (in press 2011), 'Examining the antecedents of employee brand related behaviour, European Journal of Marketing.

Refereed journal articles

• Weaven, S and Grace, D 2010, 'Examining parental and child care staff perceptions of child care service quality across competing business structures', Australasian Journal of Early Childhood, vol. 35, no. 2, pp. 54-62.
  
• King, C and Grace D 2010, 'Building and measuring employee based brand equity, European Journal of Marketing, vol. 44, no. 7/8, pp. 938-971.
• Grace, D, Weaven, S and Ross, M.2010, 'Exploring gender differences in the context of financial retirement planning, Qualitative Market Researach Journal, vol. 13, no. 2, pp. 174-188.
• Perkins, H and Grace, D 2009, 'Ecotourism: Supply of nature of tourist-driven demand?' Journal of Ecotourism, vol. 8, no. 3, pp. 223-236.
  
• King, C and Grace, D 2009, 'Service brand equity: A third perspective', Services Marketing Quarterly, vol. 30, no. 2, pp. 122-147.
• Grace, D and Griffin, D 2009, 'Conspicuous donation behaviour: Scale development and validation, Journal of Consumer Behaviour, vol. 8, pp. 14-25.
• Weaven, S, Grace, D and Manning, M 2009, 'Franchise personality: An examination in the context of franchise unit density, service classification and gender', European Journal of Marketing, vol. 43, no.1/2, pp. 90-109.
• Grace, D 2009, 'An examination of consumer embarrassment and repatronage intentions in the context of emotional service encounters', Journal of Retailing and Consumer Services, vol. 16, no. 1, pp.1-9.
• O'Cass, A and Grace, D 2008, 'Studying the role of the retail store service experience: Issues of value, satisfaction and self-image - retail store image', Psycology and Marketing, vol. 25, no. 6, pp. 521-537.
• King, C and Grace, D 2008, 'Internal branding: Exploring the employee's perspective', Journal of Brand Management, vol. 15, no. 5, pp. 358-372.
  
• Grace, D, Weaven S and Anderson, S 2008, 'An examination of involvement in relation to superannuation consumption', Journal of Financial Services Marketing, vol. 12, no. 4, pp. 311-319.
• Bodey, K and Grace, D 2007, 'Contrasting "complainers" with "non-complainers" on attitude toward complaining, propensity to complain and key personality characteristics: a nomological look', Psychology and Marketing, vol. 24, no. 7, pp. 579-594.
• Grace, D 2007, 'How Embarrassing! An exploratory study of critical incidents including affective reactions', Journal of Service Research, vol. 9, no. 3, pp. 271-284.

Refereed and published proceedings papers

• Gardiner, S, Grace, D and King, C 2010, 'Talkin' 'bout your generation's travel: A conceptual model for generational cohort consumer behaviour', 20th annual CAUTHE conference, Tasmania.
  
• Grace, D, Weaven, S and Zhai, A 2009, 'An exploration of service quality in franchising relationships (FRANQUAL). ANZMAC 2009, Melbourne, Australia.
• King, C and Grace, D 2009, 'Preliminary investigation to operationalise employee brand equity', AMS Conference, Oslo, Norway.
• Grace, D 2009, 'Consumer retirement planning: An exploratory study of gender differences', EIRASS Conference, Niagara Falls.
• Ross, M, Heaney, J and Grace, D 2009, 'Using the value discipline strategy typology to identify international student recruitment marketing strategies in educational institutions', EIRASS Conference, Niagara Falls.
• King, C and Grace, D 2008, 'Examining employee disparity in response to brand knowledge', ANZMAC 2008, Sydney, Australia.
• Weaven, S and Grace, D 2008, 'Examining parental and staff perceptions of child care service qualtiy across competing business structures', ANZMAC 2008, Sydney, Australia.
  
• Bodey, K, Weaven, S and Grace, D 2007, 'Critical factors which assist or hinder the achievement of the four franchising imperatives', ANZMAC 2007, Dunedin, New Zealand.
• Perkins, H and Grace, D 2007, 'Ecotourists: Do they really care more about environmental sustainability?', ANZMAC 2007, Dunedin, New Zealand.
• King, C and Grace, D 2007, 'Service Brand Equity: A Third Perspective', EIRASS Conference, San Francisco (Awarded Highly Commended).
• Grace, D 2007, 'How Embarrassing! A study of gender differences in relation to emotional service encounters', EIRASS Conference, San Francisco.

Other publications

• D. Grace 2007, Computerised Test Bank to accompany Wells, Spence-Stone, Moriarty and Burnett, Advertising Principles and Practice, Pearson Education, Sydney.