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Home > Business and Commerce > Centre for Tourism, Sport and Service Innovation > Publications

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  • View publications for 2012 by Centre researchers (PDF 16k)
  • View publications for 2011 by Centre researchers (PDF 112k)
  • View Publications for 2010 by Centre researchers (PDF 117k)

View the range of publications produced by our researchers at Griffith Research Online.

Consumer Behaviours in Sport and Events

Consumer Behaviour in Sport and Events by Professor Dan Funk emphasises the role of consumer behaviour in sport marketing.

It provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries. It looks at the influences on both active recreation and passive spectator participation, and offers the reader a range of insights and guidelines and tools.

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